THE EVENT: âShear Volume,â a VIP summer beauty bash to kickoff and preview the high-profile headliners booked for Americaâs Beauty Show, March 28-30, 2009. THE VENUE: Climax Lounge at the center of Chicagoâs hot River North club scene.
THE DETAILS: Along with a great night to party, stylists from all over the Chicagoland area were treated to special one-night-only appearances by Anthony Mascolo of TIGI (in an exceptionally rare U.S. appearance), Luis Alvarez and Ann Bray of Aquage, (the team that created The Looks for Americaâs Beauty Show 2009); and Irene Meikle, (Artistic Director for Mizani). The artists all showcased the talent that gained them âHeadlinerâ status for the 2009 ABS Runway. Stylists, salon owners and their guests packed the downtown club, danced to the pulsing house music of DJ Victor R and raised their glasses to another action-packed year with custom Right Gin cocktails. The audience enjoyed surprise special guests Ben Mollin of Shear Genius and Steven Rosengard of Project Runway. ââShear Volumeâ was a great way to introduce Americaâs Beauty Show 2009 to a young and enthusiastic hairdresser community,â said Paul Dykstra, CEO of Cosmetologists Chicago and Americaâs Beauty Show. âThe response tells us we can expect an even more exciting beauty show at McCormick Place West in downtown Chicago this March.â
THE BUZZ: âThis was awesome,â said Angela Avorio of Samantha Marie Salon in New Lenox, Illinois. âThereâs nothing else like this happening for hairdressers in this area. Itâs only July and Iâm already excited for Americaâs Beauty Show 2009. Iâm hoping Cosmetologists Chicago plans to put on a few more parties!â
THE LAST WORD: âShear Volumeâ is only the beginningâin the coming months, look to MODERN SALON, as the official publication of Americaâs Beauty Show, for the latest news on your favorite industry event. ABS 2009 will raise the beauty industry bar again with only the finest when it comes to educators, events and just plain fun.
An enthusiastic audience looks on as Aquage models take the stage.
Project Runwayâs Stephen Rosengard and Shear Geniusâ Ben Mollin were among the eventâs VIPs.
ABS Headliner Anthony Mascolo of TIGI puts the finishing touches on the graphic design on his model.
Paul Dykstra, CEO of Cosmetologists Chicago and Americaâs Beauty Show welcomed attendees to the party.
The Runway@ABS headliners. Pictured left to right: Luis Alvarez, co-founder and VP of creative for Aquage; Anthony Mascolo, international creative director for TIGI Bed Head; Luz Segovia, president of Cosmetologists Chicago; and Irene Meikle, artistic director for Mizani.
MODERN SALON Editor-in-Chief Laurel Smoke introduces the ABS 2009 Headliners.
Photography: Gillian OâBrien Photography, gillianobrien.com