THE EVENT: “Shear Volume,” a VIP summer beauty bash to kickoff and preview the high-profile headliners booked for America’s Beauty Show, March 28-30, 2009. THE VENUE: Climax Lounge at the center of Chicago’s hot River North club scene. 

THE DETAILS: Along with a great night to party, stylists from all over the Chicagoland area were treated to special one-night-only appearances by Anthony Mascolo of TIGI (in an exceptionally rare U.S. appearance), Luis Alvarez and Ann Bray of Aquage, (the team that created The Looks for America’s Beauty Show 2009); and Irene Meikle, (Artistic Director for Mizani). The artists all showcased the talent that gained them “Headliner” status for the 2009 ABS Runway. Stylists, salon owners and their guests packed the downtown club, danced to the pulsing house music of DJ Victor R and raised their glasses to another action-packed year with custom Right Gin cocktails.  The audience enjoyed surprise special guests Ben Mollin of Shear Genius and Steven Rosengard of Project Runway. “’Shear Volume’ was a great way to introduce America’s Beauty Show 2009 to a young and enthusiastic hairdresser community,” said Paul Dykstra, CEO of Cosmetologists Chicago and America’s Beauty Show. “The response tells us we can expect an even more exciting beauty show at McCormick Place West in downtown Chicago this March.” 

THE BUZZ: “This was awesome,” said Angela Avorio of Samantha Marie Salon in New Lenox, Illinois. “There’s nothing else like this happening for hairdressers in this area. It’s only July and I’m already excited for America’s Beauty Show 2009. I’m hoping Cosmetologists Chicago plans to put on a few more parties!” 

THE LAST WORD: “Shear Volume” is only the beginning—in the coming months, look to MODERN SALON, as the official publication of America’s Beauty Show, for the latest news on your favorite industry event. ABS 2009 will raise the beauty industry bar again with only the finest when it comes to educators, events and just plain fun. 

 

Shear Chicago: America’s Beauty Show Preview

An enthusiastic audience looks on as Aquage models take the stage.

 

Shear Chicago: America’s Beauty Show Preview

Project Runway’s Stephen Rosengard and Shear Genius’ Ben Mollin were among the event’s VIPs.

 

Shear Chicago: America’s Beauty Show Preview

ABS Headliner Anthony Mascolo of TIGI puts the finishing touches on the graphic design on his model.

 

Shear Chicago: America’s Beauty Show Preview

Paul Dykstra, CEO of Cosmetologists Chicago and America’s Beauty Show welcomed attendees to the party.

 

Shear Chicago: America’s Beauty Show Preview

The Runway@ABS headliners. Pictured left to right: Luis Alvarez, co-founder and VP of creative for Aquage; Anthony Mascolo, international creative director for TIGI Bed Head; Luz Segovia, president of Cosmetologists Chicago; and Irene Meikle, artistic director for Mizani.

 

MODERN SALON Editor-in-Chief Laurel Smoke introduces the ABS 2009 Headliners.

 

Photography: Gillian O’Brien Photography, gillianobrien.com