Herbalosophy, a professional haircare line, participated in the “First Annual Official Backstage MOVIEGUIDE Awards Gifting Suite Experience”, produced by YM & Associates and held on Friday February 7, 2014 in Universal City at the Universal Hilton hotel. The Annual MOVIEGUIDE Awards is a faith and values awards gala that hosts about 500 guests each year with proceeds benefiting Good News Communications, Inc., a non-profit organization whose mission is to support and promote entertainment that contains positive messages and family values.
Guest came backstage to learn about particpating brands and to receive samples. "Herbalosophy is participating in celebrity seeding and gifting suites like the MOVIEGUIDE Awards to raise brand awareness," said Roni von Henschen, Marketing Director. " People look to celebrities to identify the newest great products. We have also gotten a lot of positive feedback from the celebrities that have used Herbalosophy. If they, in turn, tweet about the products, awareness is multiplied."
The Gifting Suite Experience was enoyed by guests and the show’s host, presenters, nominees, performers, and VIP guests including Bill Engvall, Jordin Sparks, Willie, Korie Robertson, Joni Eareckson Tada, AJ Michalka, Billy Ray Cyrus, Drew Waters, Sterling Jones, Zane Stephens.