Style Extender: KEVIN.MURPHY Launches DOO.OVER
KEVIN.MURPHY announces the launch of DOO.OVER, a styling product that utilizes the attributes of a styling powder and a flash drying hair spray.
Providing volume, texture and a lasting hold, DOO.OVER is designed to revive a blow dry or extend the life of second-day hair, offering an instant “hair doo” in a can.
DOO.OVER uses a powder technology that won’t create a web of resin – allowing users to recreate and re-form new looks and shapes. Ideal for all hair types and lengths, DOO.OVER can be used by both men and women. Key ingredient Tapioca Starch gives hair a soft, velvety feel while simultaneously helping to remove excess moisture and oil. Virginian Cedar Wood works as a gentle astringent and antiseptic, similar to a skincare toner but designed for hair. Patchouli adds a light, fresh scent while Silica increases body and sheen.
“One of my favorite current hair trends is the return to some of the shapes and textures of the late 1960s and early 1970s – softer-looking styles with volume and movement. I’ve always been fascinated by the volume that powder can achieve, but wanted a spray-version that could be used anywhere, anytime. From this concept, DOO.OVER was born,” KEVIN.MURPHY stylist and founder Kevin Murphy, says. “DOO.OVER gives hair lots of volume and hold but with a softer look and flexible form. For a completely refreshed style, simply spray product onto hair roots for an instant ‘doo’ over!”
DOO.OVER can be used on dry hair at any time or as a finishing spray immediately after styling. Spray lightly directly on roots for an instantaneous “doo” over.
For every can of DOO.OVER sold, a financial contribution will be made to help reduce global carbon emissions. This product will be available November/December 2015 in salons for $27.50 suggested retail. For more information on KEVIN.MURPHY or to find a local retailer, visit www.KevinMurphy.com.au.