With a haircolor collection that trades typical designations such as 9N and 6K for shades like “Party in Lombardy” and “Roman Goddess,” it comes as no surprise that founder George Schaeffer was also behind nailcare giant OPI. Now, Schaeffer has infused 30 years of passion for beautiful hues and quality professional products into Aloxxi. Featuring more than 100 different shades, or “Color Personalities,” Aloxxi is changing the way clients talk with their colorists about services.
Advanced academy: Aloxxi Academy, New York and Los Angeles
Color educators: Marilyn Cole, Leonardo Rocco, Erin Nelson, Teri Dougherty
- Color Consultation Book for the consumer to select their Color Personality and removal swatches for the colorist to assess natural level and showcase the target color against their client’s skin tone.
- Education DVD available in 12 languages and on the website.
- Salon Technical Guide takes you from A-Z, available in both print and digital.
- All-inclusive paper swatch chart to be posted in the dispensary for at-a-glance use.