Master hair designer and educator Alan Benfield Bush introduces professional hair care, styling and smoothing treatments (with a formaldehyde-free ‘pure’ formula) called HED … HAIR EDUCATION DEFINED.
As President and CEO, the ‘architect of hair design’ and originator of “The Method” approach to universal hair design has created ‘a company based on education — not education based on a company’. Headquartered in San Diego, the new company called HED Professionals, Inc., is the manufacturer of HED…HAIR EDUCATION DEFINED — products in support of HED’s extensive stylist education programs. This includes their one and two-day seminars as well as the company’s unique HED 'Original' multi-tiered opportunity program for stylists who want to evolve and have quality options as successful educators and platform artists.
HED’s delivery system with Triple E&A Complex™ offers hair Vitamin E and antioxidants while being free of parabens and sulfates as well as 100% vegan and colour-protective. HED Professionals products feature lower molecular weight nanotechnology meant to provide a deeper, faster penetration of healthy, organic nutrients and rich botanical blends. Appropriate for all types of hair.
Inspired by the generic language and creative skills crafted from “The Method”, HED … HAIR EDUCATION DEFINED products to date include four categories:
CLEANSE: HED-BALANCE Clarifying Shampoo; HED-GEOVEX Moisturizing Shampoo, and HED-VOLVEX Volumizing Shampoo;
CONDITION: HED-GEOVEX Moisturizing Conditioner; HED-VOLVEX Volumizing Conditioner; HED-DEPTH Deep Conditioning Hair Mask; HED-IN Leave-In Conditioning Spray and HED-INTERIOR Leave-In Conditioning Cream;
STYLE: HED-OVERDIRECT Shine Serum;
SMOOTH: HED-GRAVITY Keratin Smooth Pre-Treatment Spray; HED-GRAVITY Keratin Smooth Treatment ‘Pure’ (formaldehyde-free formula with KeraPure Complex ™) and HED-GRAVITY Keratin Smooth Treatment ‘Maximum’.