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"Power Up for Hope" Breast Cancer Awareness collection by Joico and Bella Pilar

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Joico joined forces with Bella Pilar to design limited-edition Breast Cancer Awareness collection called “Power Up for Hope."

The collection includes top styling products Power Spray fast-dry finishing hairspray and Power Whip whipped foam  in beautiful, metallic pink sheen cans, with a one-of-a-kind illustration, specially designed by famed artist Bella Pilar herself.

For more information, visit

About Joico ISO

From the very beginning, Joico's focus has been pure and unwavering...
To help hairstylists preserve, improve and enhance the integrity of the hair.
A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty, because: (1)Joico is The Art of Healthy Hair (2)Technology, artistry, commitment, integrity. (3) Hair care professionals depend on Joico. (4) For innovation. (5) For inspiration.
(6) For creativity. (7) For a far-reaching heritage of excellence and quality. Above all, hair care pros depend on Joico for the products they need to provide their clients with healthy, shiny, beautiful hair.



Phone: 626-321-4100


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