"Power Up for Hope" Breast Cancer Awareness collection by Joico and Bella Pilar

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Joico joined forces with Bella Pilar to design limited-edition Breast Cancer Awareness collection called “Power Up for Hope."

The collection includes top styling products Power Spray fast-dry finishing hairspray and Power Whip whipped foam  in beautiful, metallic pink sheen cans, with a one-of-a-kind illustration, specially designed by famed artist Bella Pilar herself.

For more information, visit joico.com.

About Joico ISO

With the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products fuse the latest breakthroughs in haircare science with inspiration from art and fashion to offer exceptional quality, unparalleled performance and lasting beauty.


  • JoiColor System Mobile App
  • Joico LumiShine Swatch Book & Paper Swatch Chart
  • Joico LumiShine Product Knowledge Video online featuring Denis de Souza showing step-by-step tutorials for three techniques: Caramelt, Honeycombed, Ronze
  • Joico Vero K-PAK Color Swatch Book and Paper Swatch Chart
  • Joico Color Intensity Swatch Rings and Paper Swatch Chart
  • Joico Vero K-PAK Color Age Defy Paper Swatch Chart
  • J-Color 3 DVD set featuring Sue Pemberton: Learn the principles of strong color placement: vertical, horizontal and diagonal foil placement. Sue then shows adapting and combining these fundamentals to expand the colorist’s potential.
  • Beth Minardi Signature Swatch Book and Paper Swatch Chart


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