Texture on the Runway at New York Fashion Week

By Alison Alhamed | 02/12/2012 7:53:00 PM

 

February 11 brought together hundreds of stylists at City Winery for Texture on the Runway, a showcase of curls, kinks and waves, presented by TextureMedia, live during New York's Fashion Week. Runway sponsors and headliners were cheered on by a packed house and given standing-room only attendance by hundreds of CosmoProf stylists and curlies.

MODERN SALON was thrilled to be the media sponsor for the evening. TextureMedia really hit it out of the park with this event—the only hair-focused event centered around New York's Fashion Week. Five hair care sponsors headlined the runway—debuting looks that truly celebrated texture.

MODERN's own Maggie Mulhern kicked off the event by welcoming to the stage TextureMedia president and co-founder Michelle Breyer and Taren Guy, of YouTube notoriety, who hosted the night's event.

"This is 14 years in the making... when I started the site naturallycurly.com, there were a handful of products that dealt with curly hair, and only a handful of stylists who were willing to work with curly hair—they would see me coming in and go running in other direction!" Breyer said on stage. "Now, every month, 1.5 million stylists visit the site and they talk about their hair, and they love their hair. And TextureMedia really wanted to take that conversation that's happening every day online and bring it here—and what better time to do it than at Fashion Week because texture IS fashion.

"And the amazing stylists who created these styles that you're about to see are artists, and we wanted them to be front and center," Breyer continued, "we didn't want them backstage, this is about stylists showing what you can do with texture."

Breyer and Guy offered up some alarming stats while on stage, including that more than 60% of the world has textured hair. Eighty percent of those with textured hair hav been challenged by their hair at some point in life. And, good news for those curly stylists, people with textured hair buy three times more product than those with straight hair.

Five hair care sponsors headlined the runway in five inspiring ways. Watch the below video to see the finale of Arrojo, Matrix, Minardi Luxury Color Care, Hair Rules, and Curls Unleashed. And the hoppin' after party was sponsored by CosmoProf.

Click on the links below to get the FULL Texture on the Runway story, including videos and photos for each presentation!

FASHION WEEK: Matrix at Texture on the Runway

FASHION WEEK: Minardi at Texture on the Runway

FASHION WEEK: Arrojo at Texture on the Runway

FASHION WEEK: Curls Unleashd at Texture on the Runway

FASHION WEEK: Hair Rules at Texture on the Runway



 

 

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ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.

 


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