Just in time for the fall season, Wella Professionals introduced its Signature Naturals Collection featuring new Shinefinity and Koleston Perfect shades, helping to embrace natural hues.
Five new shades, Natural Expresso (04/0), Natural Brandy (06/0), Natural Latte (08/0), Cool Chia (04/12), and Cool Mushroom (07/12) have been added to the Shinefinity Naturals family. These shades were designed for root shadows and mixtures and to fight brass, made with pH technology. These long lasting zero lift and zero damage color glaze Shinefinity shades ($6.12) are available at WellaStore.com and CosmoProfBeauty.com.
Three new shades, 5/18, 6/91 and 7/36 have been added to the Koleston Perfect Rich Naturals family. Created with ultra-precision color technology, these shades provide up to 100% gray coverage with damage reducing technology, rich color and shine, and true to tone color. Koleston Perfect ($8.80) is also available at WellaStore.com and CosmoProfBeauty.com.
We asked Wella Professionals Brand Ambassador Dereq Clark to predict this season’s hottest hair color trend. The verdict — going back to the neutrals canvas with coffee-inspired looks. Please see below for his favorite looks and their exact formulas to recreate them using the new Shinefinity and Koleston Perfect shades.
- Koleston Perfect 4/0 + Welloxon Developer 20vol on roots and midshaft.
- Shinefinity 06/0 + 07/12 + Shinefinity bottle activator on midshaft and ends.
Caramel Mocha Latte
- Blonder on the highlights.
- Shinefinity 06/0 + 00/0 equal parts on midshaft and ends.
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