
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
See what Ulta Elite Stylist and Design Team Member Gilad Goldstein works on on a daily basis. Spoiler alert - it's not boring!


It can be hard sometimes to keep your career interesting. We all have a desire to continuously fulfill our creative desires while reaching our professional goals at the same time, and it certainly helps to work in an environment that fosters that creativity.
Gilad Goldstein (@myguiltycrown) is one of Ulta Beauty’s Elite Stylists, as well as a member of their award-winning Design Team, which means that he has gotten to push his creativity to ever-soaring limits over the span of his Ulta career. Whether he’s at his home Ulta salon with his clients, or jetting across the country with the team to create and educate, creative fulfilment is never far.
See a few of Goldstein’s recent projects, including an amazing NAHA entry below!
There’s nothing better than a fresh, bouncy blowout, especially when it enhances this client’s lovely layers. The amount of volume and shine is unparalleled. Clients looking to treat themselves to the best hair day know where to go.
The Ulta Design Team features many masters of the popular butterfly cut, and Goldstein is certainly one of them. Watch as he executes a dry butterfly cut on this mannequin, bringing life and movement to her boring hair.
Goldstein had a great time creating some looks to enter into the Professional Beauty Association’s 2024 North American Hairstyling Awards. This is where he really gets to let his artistry shine.
If you’re looking for a creative environment and a supportive team, Ulta Beauty might be just the place for you. With more than 1,400 locations throughout the US, there’s bound to be one near you.

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