A Twitter user is credited with employing the first hashtag in 2007 to pull others into one conversation. Today, searching on social media with a hashtag helps people find communities and see what’s trending.
WHEN POSTING CONTENT to platforms like Instagram, Pinterest and Facebook, using a hashtag is the social media equivalent of raising your hand and waving. The hashtag helps hairdressers on Instagram to grow their following and their clientele, and some have become social-media superstars.
It is also an organizing tool for topics. Look up #salonlife and get connected to other working beauty professionals. Search #hairpainting for freehand color examples. Lose hours to #hairinspo, #hairgoals and even #hairporn.
When MODERN created #hairdressermagic, we were calling out beautiful examples of salon work—everything from transforming one bad #ombre with a #hairmakeover to a dramatic long-to-short style with #thechop. Our #modernsalon hashtag is the most-tagged in professional beauty. As editors, we use it to seek out high-quality work and then to comment on, applaud and share that work.
Here are some of the most popular beauty hashtags on social media. How do you hashtag?
#modernsalon: 2016's most popular hashtag in professional beauty: 3,000,000 tags.