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SEARCHIt's been a while since Aveda has attended and presented at any show, but they are kicking off 2014 with a splash at ISSE. Ian Michael Black checked in with MODERN to make sure everyone who attends the show stops by to visit their presentations and booth.
The International Salon & Spa Expo (ISSE), to be held at the Convention Center in Long Beach, California, is right around the corner: January 25 - 27. MODERN will be there, and for the first time in years, so will AVEDA!
MODERN's Beauty and Fashion Director Maggie Mulhern stopped in to meet with Ian Michael Black, Aveda Global Artistic Director for Color, who is excited about presenting to larger group of salon professionals both in and outside the Aveda network. "We are thrilled to present our latest collection 'Culture Clash' to everyone," he says. "We are offering hands-on workshops and the big show will take place on Monday on CENTER STAGE. We are hoping everyone will come to the workshops, the presentation and stop by our booth." The Aveda booth is 411.
It all starts on Saturday afternoon (January 25, 1:30 - 4:30 p.m.) with a Hair Styling presentation by Allen Ruiz, Aveda Global Artistic Director, Hair Styling, and NAHA Hairstylist of the Year, 2013. The Hands-On Workshop is designed to inspire artists to create fashionable and flattering styles for every guest.
On Sunday morning (January 26, 10-1 p.m.) Tippi Shorter, Aveda Global Artistic Director, Textured Hair offers a Hands-On Workshop guides attendees to learn more about her signature concept of styling.
On Monday (January 27, 11 - 11:45 a.m.), the Aveda Global Artistic Team take CENTER STAGE to share the launch and the latest technqiues behind the Aveda Spring/Summer 2014 Collection: Culture Clash. Learn more from Ruiz, Shorter and Ian Michael Black, Janell Geason and Ricardo Dinis.
For tickets to any ISSE event and to the Aveda workshops or shows, visit: www.probeauty.org/tickets/isselb or call 1-866-229-2386.
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