Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
CHI Cosmetology Students Win Travel to Vegas, Mentorship and a Week of Beauty
Three students from the CHI Cosmetology Member Schools won the chance to be mentored by a top artist, attend a career-changing event, and to surround themselves with the beauty industry.
September 10, 2018
Holly Jackson, Natasha Rogers, Shakira White,and Rocky Vitelli at NAHA
Anne Moratto
1/3
3 min to read
Farouk Systems, Inc. was a Beacon Program Top Sponsor at this year’s Professional Beauty Association (PBA) Beacon 2018. With over 500 CHI Member Schools across the country, it is the company’s mission to actively support this event and future cosmetologists. This year’s Beacon 2018 and NAHA (North American Hairstyling Awards) was held July 28-30th at the Mandalay Bay Resort & Casino in Las Vegas, NV.
Beacon is designed to help students prepare for a future in cosmetology after they graduate through a national student competition where top entrants win industry-wide recognition and are invited to attend the Beacon event. During each Beacon program, 100 winners and 200 honorable mentions are chosen to attend this specialized business-based, educational student conference.
Global Artist and International Educator for Farouk Systems, Inc., Rocky Vitelli held classes to help select CHI students to enter the NAHA student category 2018. The training included editorial styling, hair cutting and coloring, as well as how to select models and how to conduct a photo shoot. This provided each student with the tools and skills needed to compete on a global stage. Farouk Systems helped to off-set their travel expenses so each student could compete for the title. As a result, three cosmetology students from the CHI Member Schools (Shakira White and Holly Jackson from Hill College and Natasha Rogers from Lone Star) won a photo shoot, entrance fees, and the trip to walk the red carpet at the NAHA awards with their coach/ mentor Rocky Vitelli.
During the actual Beacon Event, Rocky Vitelli presented an editorial photo shoot seminar sharing with students how to prep models and create a winning look. Rocky was also the main speaker along with Geno Stampora on Saturday night. Farouk Systems, Inc. also sponsored the BEACON BASH where Shakira White and Holly Jackson from Hill College and Natasha Rogers from Lone Star won the rights to attend.
According to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc., “It has been our goal to secure the future of our industry by providing not only superior education but opportunities to help our future stylists achieve their dreams. We are honored to be a Beacon Program Top Sponsor and support the Professional Beauty Association. They have both strived to provide our industry with the tools and education needed in order for us all to become an industry united.”
For additional information about the Beacon program go to: https://probeauty.org/beacon/enter/
To learn more about CHI Partner Schools go to: https://chi.com/chi-schools/
About Farouk Systems:
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI and BioSilk. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide.
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty