
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Alisha Jared (@alishajaredhairartistry) from Siren Salon in Vancouver, WA, was thrilled with the opportunity presented by this client. "She has had several attempts at platinum, both professionally and non-professionally. There were ...

Alisha Jared (@alishajaredhairartistry) from Siren Salon in Vancouver, WA, was thrilled with the opportunity presented by this client. "She has had several attempts at platinum, both professionally and non-professionally. There were several colors throughout her hair ranging from very gold to perfectly platinum so I knew I would need to be very cautious of overlapping to preserve the integrity of her hair. She also had 2" of new growth to consider, as well."
This was a 5 hour service and Jared charged $175.
Here Jared shares the HOW TO:
Formula A: Joico Cream Lightener + 20 volume Veroxide
Formula B: Wella Blondor + 10 volume Veroxide
Formula C: Joico Chrome V9 + Joico Chrome A9 3:1 ratio + Joico Chrome Activator
Step 1: Section hair into 4 sections. Starting at nape. Work upward taking 1/2" sub-sections and pick out pieces that need to be lifted lighter. Place on Embee Meche. Apply Formula A to new growth staying 1/2" from scalp. Apply Formula B through the ends. Continue this through all 4 sections making sure not to overlap lightener onto any hair that is already platinum.
Step 2: Mix new batch of Formula A. Immediately return to nape section and working upward apply Formula A to scalp, removing Embee Meche from hair as you go. Place cap on client and process to level 9/10 very pale yellow.
Step 3: Thoroughly shampoo lightener from hair using Pureology Strength Cure Shampoo and condition with Joico Moisture Recovery Conditioner.
Step 4: Apply Formula C from scalp to mid lengths of hair. Let process until you are almost at desired tone. Saturate ends of hair with remaining Formula C and let process until hair reaches desired tone.
Step 5: Apply Joico Kpak Intense Hydrator. Process 5-7 minutes.
TO FINISH: "We cut 3" off, added subtle layers and styled with a Sam Villa Blow Dryer, Kenra Blow Dry Spray, 32mm NuMe wand, Kenra Dry Texture Spray and Kenra Volume 25 spray."
NOTE FROM JARED: "Platinum blonde is such a gorgeous hair trend and I don't think it is going anywhere for a while. I was so intimidated by the clients who wanted 'icy white' when I was starting out. I have since thrown myself completely into learning what works and what doesn't and have built a majority of my clientele off of this service. I absolutely love blonding!"

https://www.samvilla.com/pro/products/blow-dryer/professional-ionic-blow-dryer

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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