When it comes to working with a variety of hair textures, confidence is required. And confidence comes from having technical knowledge and expertise, from understanding the nuances of different curl types, and by staying up-to-date on the latest texture-specific product and tool innovations.

If your early education or salon experience didn’t provide ample texture access, now’s the time to learn. You can boost your curl confidence—and your client bookings—by training and positioning yourself as a texture professional.

On the other hand, if you are fortunate enough to have a diverse clientele representing all curl patterns and textures, you could benefit from tips and new ideas on marketing your services and specialties, or direction on where to find advanced texture education so you can keep growing your curly business.

Finally, if you already consider yourself a texture leader, you likely welcome the chance to connect with a community of texture professionals, to share your perspectives and to continue elevating your craft.

Whatever your particular curl comfort level is, this annual texture! guidebook, presented by MODERN SALON Media and Texture Media, Inc., is here to serve as a resource to help you become a more well-rounded, successful salon professional who is acknowledged and celebrated for working with all hair textures. Whether your client is looking to embrace her natural curl, or for texture management solutions, this special texture! resource provides details on everything from conquering the consultation to discovering the trend and mastering the technique. And, of course, the perfect product combinations for maintenance.

Don’t miss the results of our exclusive texture! research project. It compares what curly clients say they want from a salon experience to what stylists think clients want, and the results are fascinating and useful.

As always, the texture! conversation continues online at modernsalon.com/texture and naturallycurly.com. —The texture! editors