Modern Salon
MenuMENU
SearchSEARCH

FASHION WEEK: Holli Smith for Oribe at Patrik Ervell

Holli Smith, using Oribe, created a mixed texture finish for the Patrik Ervell fall/winter 2014 collection.

Maggie Mulhern
Maggie MulhernBeauty and Fashion Director, MODERN SALON
Read Maggie's Posts
February 24, 2014
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
FASHION WEEK: Holli Smith for Oribe at Patrik Ervell
1/6
1 min to read


One of the trends MODERN saw while touring fashion week was, for lack of a better word, the "SWEATY" look. One of the best finishes was created by Holli Smith, for Oribe, for the Patrik Ervell collection. The good news was that Smith was creating these looks on male models.

"I've been wanting to get away from some of the wet looks we've been seeing for the past few years on both men and women," she says, "so I decided to make all the hair as dry and matte as possible and then brush it to get dry looking. I then take a part around the front hairline spary with Maximista to make it look wet like the guy has been sweating." Smith continues into the temple area, making sure the hair looks "wet and sticky...really shallac. I want to make a strong difference between the wet and the dry,"she adds.

Ad Loading...

After an overview of the look, MODERN asked Smith why there are so few women as leads for fashion shows. Her answer is interesting. Check it out.

Subscribe to Our Newsletter

More Career

Ad Loading...
Michelle Bowden works on a hair piece on a mannequin
Career|Articles|Apr 15, 2026

How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

Ad Loading...
Career|Articles|Jan 9, 2026

Beautiful Careers Happen Here

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!

Sponsored by Ulta Beauty

Ad Loading...