Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
FASHION WEEK: Timo Weiland
L’Oréal Professionnel Master Session Artist, Joseph DiMaggio, created the look for the women and men for the Timo Weiland fall 2012 collection shown yesterday at Mercedes Benz Fashion Week.
February 14, 2012
1/5
3 min to read
L’Oréal Professionnel Master Session Artist, Joseph DiMaggio, created the look for the women and men for the Timo Weiland fall 2012 collection shown yesterday at Mercedes Benz Fashion Week. We were there as Joseph moved from chair to chair adding the finishing touches to what he describes as "St. Mark's inspired looks." The press release for the designers for Timo Weiland refer to the “orbital romance” discovered at "St. Mark’s Place in New York City’s East Village when downtown was a haven for artists, musicians, as well as stargazers. Channeling the vibe of this downtown neighborhood, the hair brought the entire look together."
Joseph and his team, created effortless silhouettes which were prepped with L’Oréal Professionnel Texture Expert and Homme products, then roughed up to create volume. The final touch for the female look was a low pony tied with a thin black cord. To create this look for women, DiMaggio sprayed L’Oréal Professionnel Fresh Dust dry shampoo throughout hair to add volume and texture. "It's very lived in and natural," he says. "The hair falls from a natural parting and is directed back to a low pony."
For the textured, lived in look for men, DiMaggio utilized a combination of L'Oréal Professionnel Homme Clay, L'Oréal Professionnel Homme Mat, and L'Oréal Professionnel Homme Strong. "It's cool and hip," he says. "Natural without any hard partings."
Not only do we show you how to get the look here, we also were able to grab two videos with Joseph. One shows him finishing a male model, and the second was VERY special. While grabbing a finished female model, designer Alan Eckstein walked by and offered his thoughts about Joseph saying "He is a wonderful man with a wonderful idea." Wow. He is!
GET THE LOOK: Women
Apply L'Oréal Professionnel Curl Satin throughout hair.
Section hair at the crown by allowing it to fall at the natural part.
Spray NEW L’Oréal Professionnel Fresh Dust all over and under hair to create volume and a controlled messy texture.
Place the heavy side of the natural part over the ear, and tuck the light side behind the other ear.
Pull hair back into a loose low ponytail.
Spray L'Oréal Professionnel Volume Expand Volumizing Leave-in Spray onto palms; rub together or heat with blow dryer, then hover over crown/parted section of the hair to create natural volume.
Front pieces can fall; do not need to be pinned back.
Finish off the look with L'Oréal Professionnel Infinium 3 hairspray.
GET THE LOOK: Men
Use L'Oréal Professionnel Homme Clay or L'Oréal Professionnel Homme Mat to the lengths to add a lived-in texture to the hair.
Apply L'Oréal Professionnel Volume Expand Volumizing Leave-in Spray to create volume, and L'Oréal Professionnel Mythic Oil for shine.
Roughly distribute L'Oréal Professionnel Homme Strong to lock texture in place.
Finish off with L'Oréal Professionnel Infinium 3 Hairspray, and L'Oréal Professionnel Perfect Shimmer.
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty