Modern Salon
MenuMENU
SearchSEARCH

GOLDWELL COLOR HOW TO: Pretty in Pastel

Learn the formula for creating pastel purple hair using Goldwell color.

Alison Alhamed
Alison AlhamedEditor in Chief, MODERN SALON
Read Alison's Posts
November 7, 2012
2 min to read


MODERN Facebook fan Cheryl Snow, a colorist from Carlton Hair Westminster in Westminster, California, sent us this pastel-infused color she created for her client who she describes as "very editorial."

"She is a tough one I have to admit," Snow says. "She is naturally a level 3 and likes to be almost paper white."

Ad Loading...

To get her client the editorial feel she desired, Snow lifted her with 20-volume developer and natural heat for about an hour. Next, she used Goldwell's 10v to cancel out as much of the yellow as possible.

"She doesn't like using permanent color because she likes when it eventually fades out, so I just used a semipermanent toner, violet and ash mix with some 10v from Goldwell, and applied it from her midlengths all the way to the ends and left it on for 20 minutes."

"When the color is fresh, it's a little darker pastel, but fades beautifully after one wash. Because of her look and new hair, she has been getting modeling gigs around the nation! She is my favorite hair to do because it's so different and fun!"

WE WANT TO SEE YOUR WORK! Want to be modernsalon.com's next featured artist? Send your work, and info on how you did it (color formulas, steps on styling or cutting method, etc) to MODERN's Alison Shipley ashipley@vancepublishing.com.



MORE PASTEL: Learn the steps of how MODERN Facebook fan DJ Victory achieves her pastel purple! Get the formula, application and technique HERE!

Subscribe to Our Newsletter

More Career

Ad Loading...
Michelle Bowden works on a hair piece on a mannequin
Career|Articles|Apr 15, 2026

How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

Ad Loading...
Career|Articles|Jan 9, 2026

Beautiful Careers Happen Here

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!

Sponsored by Ulta Beauty

Ad Loading...