
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Goldwell’s celebrity stylist Harry Josh transforms beauty influencer Chloe Morello’s look using Goldwell Colorance, a demi-permanent color.

Chloe will maintain the results of her "major transformation" with the Goldwell DualSenses Color Revive Color Depositing Shampoo in Copper.
Goldwell
Australian beauty influencer Chloe Morello is no stranger to beauty transformations — with millions of followers across her social platforms, Chloe is known for her beauty tutorials, having started blogging on her channels back in 2012. But, her latest transformation, invented and executed by Goldwell and celebrity hairstylist Harry Josh (@hairjoshhair), is her most “major hair transformation yet.”
Celebrity stylist, Harry Josh — one of the most sought-after editorial stylists in the world — working with leading fashion magazines as well as being the go-to stylist for celebrity clients such as Olivia Wilde, Karlie Kloss, and Gisele, transformed both Chloe’s dark brown color and mid length cut turning her into a “French muse” with a chic bob, fresh new bangs, and a beautiful, copper gold shade. Chloe loved her transformation, noting that the products used kept her hair “so soft and silky despite such a drastic change!”
Goldwell Ambassador Harry Josh and Goldwell InternationalGuest Artist Robert Brown (@hairobert) used the following products to achieve Chloe’s transformation:
Light Dimensions Silk Lift Zero Ammonia Lightener
Colorance 7KG
Colorance 9KG
Colorance Gloss Clear
Goldwell Colorance is a demi-permanent color option that allows for multifaceted, brilliant color results and color retention, lasting for up to 25 washes. Colorance Gloss Tones result in rich, shiny color and repair the hair structure. Chloe will maintain the results of her transformation with the Goldwell DualSenses Color Revive Color Depositing Shampoo in Copper.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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