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SEARCHNew ILLUMINA Hair Color from Wella Professionals is creating glowing results for celebrities.
ILLUMINA by Wella Professionals is a new translucent permanent hair color line with a 20 shade range of sheer, natural-looking tones. The promised “outstanding light reflection” has received rave reviews from colorists and their celebrity clients.
Dean Roybal, Wella Illumina Color Ambassador, worked with Rebecca Romijn, Wella’s official spokesperson. “Honestly, I couldn't wait for the opportunity to meet with Rebecca and she wanted to be one of the first to indulge in ILLUMINA,” said Roybal. “To achieve the ILLUMINA Color look on Rebecca I alternated two formulas—ILLUMINA color 10/1 with 40 Volume and 9/7 with 30 Volume-- and applied them in foils throughout the crown and sides. To the remaining hair around the foils, 9/7 with 40 Volume was hand painted in a balayage technique to achieve this very natural sun kissed blonde result.”
Other celebrity colorists using ILLUMINA Color include Jennifer J (Juan Juan Salons), Denis De Souza (Andy LeCompte Salon), Amanda George (Neil George Salon), Riawna Capri & Nikki Lee (Salon Nine Zero One).
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
