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SEARCHSweet as can be! With the right products, talent and experience, color results should be consistent. With Milk_Shake’s lighteners and toners, residual warm tones are counteracted and perfect results are achieved.
Sweet as can be! With the right products, talent and experience, color results should be consistent. With Milk_Shake’s lighteners and toners, residual warm tones are counteracted and perfect results are achieved.
Artists Ellie Toia, Leigha Hurley and Kelsey Ring use Milk_Shake to create their own unique color recipes for success.
The brand’s Decologic Level-9 High-Lift Powder is suitable for all lightening techniques and creates an intense lift of up to nine levels.
“As a blonde specialist, lightening power is a top priority for me,” Hurley says. “With the Level-9 powder, I never have to stress about lifting to the desired level. It counteracts unwanted gold tones and makes it feel effortless to get those bright platinum blonde looks without all the intense toning.”
Milk_Shake says the Decologic Clay Balayage Lightener is suitable for all freehand techniques.
“The clay lightener goes on smoothly and gives an amazing and even lift up to four levels,” Toia says. “Its consistency is perfect. It doesn’t expand, and it isn’t too runny.”
The Decologic Blue Lightening Powder is dust-free and easy to blend. It lifts up to six levels while reducing brassiness. It is designed to create a consistent moisture level during application.
“I use the blue lightening powder for babylights, foiled highlights and on-scalp applications,” Ring says. “The rich, creamy consistency makes it ideal for all my blonding applications.”
In addition to color, Milk_Shake’s toners, Silver Shine Shampoo and Silver Shine Whipped Cream work to finish and maintain hair color brilliance. The toners are available in Platinum, Light Ash, Smoky Grey, Amethyst and White.
“Working with Milk_Shake has been amazing,” Hurley says. “The company has such a beautiful message: natural, organic ingredients
without compromising the formulas or results. Using Milk_Shake products on my guests has allowed me to create shiny, bouncy and incredible color every time.”
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To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
