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Minardi Focuses on Formulas
THE EVENT: Minardi Beauty Focus.
THE VENUE: The Times Center, steps away from Times Square in New York.
THE DETAILS: More than 300 attendees experienced a day of intense education with dramatic makeovers and a variety of finishes. The event featured 13 models, PowerPoint presentations, formulations, and step-by-step color and cut education. Repeat attendees come ready to jot down the formulas offered by color guru Beth Minardi and the business advice Carmine Minardi shares while he cuts and finishes the looks.
THE BUZZ: Returning attendee Jeannine Reilly-Ortega, salon manager of the Canyon Ranch in Lenox, Massachusetts said: "The education that Beth and Carmine share is astounding. From color formulas to the best way to cut a fringe, I could have sat and watched for hours more."
THE LAST WORD: Charles "Buddy" Dudley, co-owner of the Charles David Salon and Spa in Hanover, Massachusetts, has attended just about every Minardi Beauty Focus since the very first, 22 years ago. "I love Carmine and Beth's Beauty Focus," he says. "It's always the real deal. There's always something new and fresh to bring back to the salon."
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