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by Anne Moratto
Oribe on the Road: Chicago 2014
Oribe held a hands-on, all-day demo class in Chicago on June 30 to inspire and enlighten stylists as well as introduce them to new Oribe fragrances.
Lauren Quick・Contributor
1/14
2 min to read
Members of Oribe's creative team were in Chicago on June 30 for their On the Road series of hands-on demos and all-day classes for stylists. The program tours seven cities throughout the year.
Oribe Educators Kien Hoang, Louis Orozco and Ronnie Stam showed stylists several looks on stage, including one for them to recreate later in the day. The educators showed some wildly creative looks, but noted to attendees that "Hair art is great, but our clients want wearable hair" and encouraged them to focus on garnering some new techniques to take back to their salons.
The presentation started with the educators styling various roller sets, then there was a presentation with three unique looks from each Hoang, Orozco and Stam. The educators talked about where they get their inspiration and how they create mood boards to get ideas going.
Stam in particular had a lot of valuable advice to the stylists in the audience.
"Clients only know what we tell them," Stam said. "Encourage clients to do something different. To be successful, you've got to be different."
Stam went on to suggest some marketing ideas for salons. He said to consider stylist two receptionists exactly the same; that's something clients will take note of. Not only that—they might really like the style and ask if they can have it done, as well.
"Hairdressers are asking too much," Stam said. "Don't ask. Tell."
TREND FORECAST
All three Oribe educators agreed that fringe is on the horizon along with shorter hair. Think of everything from wispy fringe, to face-framing and even structured like Bettie Page. Versatility is key in styles now, so stay on top of your game.
SAVE THE DATE: Upcoming Oribe on the Road cities
-Boston: Mon., Sept. 22, 2014
-Nashville: Mon., Oct. 6, 2014
-Dallas: Mon., Nov. 3, 2014
-Los Angeles: Mon., Dec. 8, 2014
For more info, visit oribe.com.
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