Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
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Ouidad Demo At Pool Party
Ouidad Creative Director Morgan Wilhite demos the "Rake and Shake" technique.
June 8, 2012
1 min to read
We stopped by the TextureMedia "Pool Party" during the Premiere Show in Orlando, Florida. Lots of naturally curly or heavily textured clients were there to see the latest and greatest in the texture care world.
At the Ouidad booth, we wanted to learn more about the famed Ouidad "Rake and Shake" service. "It is our signature technique to get the best definition and shine," said Morgan Wilhite, Ouidad Creative Director. "It's easy and professional and when using the right products, in this case 'Climate Control' and 'Summer Shield', it truly controls the hair and eliminates frizz."
Client Stephanie was near by and decided to sit in the chair to learn more. We watched as Morgan applied product and raked and shaked to a beautiful finish.
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