MENU
SEARCHThis client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.
Makeover by Daisy Goord
“My new client came to me with a bad home ‘bleach job,’” Daisy Goord (@daisy_goord), based at March Hair, Plymouth, United Kingdom, says. “She’s naturally a level 5 and has a lot of banding and orange. Of course, she showed me the classic picture of Kim K platinum blonde. Most stylists would tell her no but I explained to her it’s going to be a big and expensive job.”
PLATINUM CARD:
Goord and assistant Pascale (@pascalecm) got busy, using Goord’s favorite “platinum card technique” - taking extremely fine sections and placing them in foil for maximum lift. “This takes around 2 hours to apply,” Goord says, “even with help! It’s definitely not a technique for the faint hearted!”
Foil placement by Daisy Goord
FORMULA:
Natural root - Wella Blondor // Start with 20 volume and bumped up to 30 volume halfway through
Mid banding - Wella Blondor 13 volume
Ends - Wella Blondor 6 volume
SHADOW ROOT AND TONER:
After the desired lift, Goord went in and shadow rooted and toned at the basin. “We also kept a bold face frame at the front for that pop of blonde around the hair line.”
TONER FORMULA:
Wella Illumina 10/69 40g + 9/60 15g + 10/93 5g + 6/16 3g + 6 volume
(Added in a little bit of gold to stop the blonde from going too dull!)
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
