
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
This client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.

Makeover by Daisy Goord
“My new client came to me with a bad home ‘bleach job,’” Daisy Goord (@daisy_goord), based at March Hair, Plymouth, United Kingdom, says. “She’s naturally a level 5 and has a lot of banding and orange. Of course, she showed me the classic picture of Kim K platinum blonde. Most stylists would tell her no but I explained to her it’s going to be a big and expensive job.”
PLATINUM CARD:
Goord and assistant Pascale (@pascalecm) got busy, using Goord’s favorite “platinum card technique” - taking extremely fine sections and placing them in foil for maximum lift. “This takes around 2 hours to apply,” Goord says, “even with help! It’s definitely not a technique for the faint hearted!”

Foil placement by Daisy Goord
FORMULA:
Natural root - Wella Blondor // Start with 20 volume and bumped up to 30 volume halfway through
Mid banding - Wella Blondor 13 volume
Ends - Wella Blondor 6 volume
SHADOW ROOT AND TONER:
After the desired lift, Goord went in and shadow rooted and toned at the basin. “We also kept a bold face frame at the front for that pop of blonde around the hair line.”
TONER FORMULA:
Wella Illumina 10/69 40g + 9/60 15g + 10/93 5g + 6/16 3g + 6 volume
(Added in a little bit of gold to stop the blonde from going too dull!)

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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