MENU
SEARCHGet the overview of the most recent “Elevated Education” workshop held at SalonCentric in St. Petersburg, Florida: "Balayage and Social Media Bootcamp."
The winning makeover by Payal Patel (@hairbypayal). Payal used perfect placement and formulation for this color conversion.
The on-going education at the SalonCentric Education Loft in St. Petersburg, Florida is fantastic. Although just opened two years ago, the facility has become the “go-to” destination for hairdressers and colorists looking for expert education. It is in use almost every day of the week for both internal and external education, and there are classes and workshops held throughout the year for licensed cosmetologists, covering everything from basic to advanced education.
Just launched in 2019 is the “Elevated Education” program designed for in-depth facilitation from high tier artists and influencers. MODERN was there to help host the “Balayage and Social Media Bootcamp”, designed to up attendees' skills on advanced balayage and using the images from the class to get more recognition and new clients. Ashley Sylvestro, Education Manager, says, “This class combines social media education with one of the most important color designs today. More and more people are finding their beauty professionals through social media so we wanted to help today's stylists feel more comfortable with various media platforms while educating them in a real hands-on way with one of the most requested in-salon techniques." Adds Rebecca Bray, VP of Corporate Communications and PR for SalonCentric, “Technology has disrupted the old ways of doing business, both for us as a professional products distributor and for our salons and stylists. As we grow in our digital offerings as a distributor, we feel we should also arm our stylists with the digital tools and education they they need to stay successful and grow their businesses."
This most recent event, held in early May, 2019 had a special bonus – a competition for the attendees where the winner won a feature on MODERN’s site and a social media feature.The two-day workshop included intense training from L'Oréal Professionnel Educators Sophia Avera (@ssophiahaicolor) and Tanya Acevedo (@tanyamarie_beautystylist).
Day one began with a 90 minute Instagram and video/live “Best Practices” presentation by MODERN’s Maggie Mulhern, followed by a “20 Minute Balayage” application presentation by Avera. The colorists then practiced their newfound skills on mannequin heads with guidance by Avera and Acevedo.
Live models were used on day two where the artists were challenged with using their new techniques to do “something different from what they’ve been doing in the salon,” Avera says. “We forced them to do something new based on the advanced balayage education they learned the day before.” The live models had either virgin or grown-out and faded hair color, making this a true in-salon challenge.
After consulting with their models, the artists were given a gift card and taken on a shopping spree to the on-site SalonCentric store to purchase the L’Oréal Professionnehair color needed. The attendees were also given a fabulous swagbag from Colortrak that included all of the tools necessary to complete the look, and to use in the future. Pink Pewter also offered a special discount code for the class.
After given the bulk of the day to work, the artists then presented their transformed models, sharing details on the consultation, formulation and application. It was impressive on many levels and gave insight on real life salon situations.
The high point was announcing the winner of the makeover challenge: Payal Patel (@HairByPayal), of Devine Designs Salon and Spa, Brandon, Florida. Patel spent the day utilizing her new skills which included perfect placement and appropriate formulation. “I learned that speed is important,” Patel says. “I realize that if I am able to balayage more efficiently, and paint with intent, I will ultimately be more successful."
When Patel was announced as the winner, there were tears all around, most coming from Patel herself who gave a short but effective speech, grateful to the support from all the other artists from the Devine Designs Salon and Spa in attendance (there were five.) Although Patel wins a feature story from MODERN, everyone realized the best “prize” was a fantastic education and experience.
Check out this short video and meet winner Payal Patel who offers an overview of her model:
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
