Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
Sleek and Clean at Stella McCartney by Antoinette Beenders
Sleek and clean at the Stella McCartney 2014 Green Carpet Collection by Antoinette Beenders. Get the HOW TO here.
September 18, 2014
1/3
2 min to read
Antoinette Beenders, Aveda Global Creative Director, celebrated multi-textures by creating a sleek, clean ponytail for the launch of Stella McCartney’s 2014 Green Carpet Collection.
McCartney made history by being the first sole designer to create an entire capsule collection according to the Green Carpet Challenge (GCC) Brandmark, a guarantor of social, ethical and sustainable excellence. Two distinct stories were told at this collection’s launch – one of delicate flowers and lace and the other of strong and pronounced color blocking. However, both stories were united by Beenders and the Aveda team.
“This is the look of a strong London girl,” Beenders said. “It’s severe, but soft. The front is masculine-chic, with a geometric squareness to it. In contrast, the back is polished and delicate. It’s editorial yet wearable. Stella McCartney is creating a force of sustainable and ethical leadership in fashion, and as Aveda itself was founded on a commitment of environmental responsibility, we’re excited to bear witness to this.”
Here Beenders offers the HOW TO:
Step 1: Starting with a clean canvas, prep hair by applying a thin layer of Pure AbundanceTM Style Prep from roots to ends. Once fully spritzed, in a downward direction and away from the face, blow dry hair straight using a large round brush. This will create a polished foundation for the next steps.
Step 2: Create a section at the top of the head that stretches from the top of left ear to the top of the right. Twist and clip this section as you will go back to it later.
Step 3: Next, create small sections starting behind the right ear. Vertically and liberally spray Air Control Hair Spray to the roots and blow dry in using a comb. Work around the crown of the head until the only section left is the clipped top piece.
Step 4: Straighten the lengths of the unclipped hair with Control Force Firm Hold Hair Spray.
Step 5: Then, unclip the top section. Using same method, take small horizontal sections and spray Air Control Hair Spray on the roots. Comb dry in. Work towards the front of the head, always combing hair away from the face.
Step 6: Apply five drops of Dry Remedy Daily Moisturizing Oil to hands and gently smooth over all hair for a touch of shine.
Step 7: To finish, create a low ponytail, secure it with a clear elastic band and flatiron it, creating a stick straight look.
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty