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SEARCHJoico’s Clinícure Thinning Hair Solutions line offers salon clients ammunition against thinning hair and hair loss. We asked Brad O’Brien, Clinícure and Re:nu brand manager what salons need to know about this latest technology breakthrough.
Joico's ClinÃcure Thinning Hair Solutions line offers salon clients ammunition against thinning hair and hair loss. We asked Brad O'Brien, ClinÃcure and Re:nu brand manager what salons need to know about this latest technology breakthrough.
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MODERN SALON: What is the main difference between the ClinÃcure line and its competitors?
BO: With four easy three-step regimens, ClinÃcure is simple to use, and simple to recommend to salon clients!
MS: Who is the optimal client to recommend ClinÃcure to?
BO: Men, women-really anyone at any age who is concerned with thinning hair should be using ClinÃcure. Clients who are interested in botanical products will be especially excited about it.
MS: What approach should stylists use when retailing the line?
BO: A stylist is one of the only people who can speak honestly and directly about his/her clients' hair, including its challenges and how it might be changing over time. ClinÃcure recommendations should be made from a compassionate point of view and with confidence.
MS: Why did you choose botanical ingredients for this line?
BO: Our research showed that carefully blended botanicals complement advanced hair care science in bringing to market the most effective solutions for thinning hair. It was important to create a line that was both botanical and effective.
MS: For a client with thinning hair, how long do they have to use the line before seeing results?
BO: According to our independent clinical study, 85 percent of clients using ClinÃcure saw results in just one week.
MS: How is it being rolled out to salons?
BO: ClinÃcure is available to all US salons through Joico's distributor partners. With a $99.95 salon intro deal, a salon new to ClinÃcure can have a full retail line-up, a complete back bar set, and accessibly priced Trial Rxs, which are an economical way to introduce clients to ClinÃcure.
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