
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Austin, Texas-based colorist Ellie Toia is known for her swoon-worthy color transformations using the right ingredients: Milk_Shake’s lighteners and toners.

Ellie Toia
Creating beautifully blended vanilla blondes and chocolate brunettes is difficult to master, but with the right products, talent and experience, artists can achieve some yummy results.
Austin, Texas-based colorist Ellie Toia is known for her swoon-worthy color transformations. Everything she posts to her xoxo_balayage Instagram page gives us major hair envy, so we just had to figure out what she uses as her recipe for success.
The answer? The right ingredients! Toia uses Milk_Shake’s lighteners and toners, which counteract residual warm tones.
The brand’s Decologic Level-9 High-Lift Powder is suitable for all lightening techniques and creates an intense lift of up to nine levels. The Decologic Clay Balayage Lightener is suitable for all freehand techniques.
“The clay lightener goes on smoothly and gives an amazing and even lift up to four levels,” Toia says. “Its consistency is perfect. It doesn’t expand, and it isn’t too runny.”
The Decologic Blue Lightening Powder is dust-free and easy to blend. It lifts up to six levels while reducing brassiness. It is designed to create a consistent moisture level during application.
In addition to color, Milk_Shake’s toners, Silver Shine Shampoo and Silver Shine Whipped Cream work to finish and maintain hair color brilliance. The toners are available in Platinum, Light Ash, Smoky Grey, Amethyst and White.
Here, Toia creates the perfect vanilla blonde:
Starting: Natural level 7.
Toia balayaged ribbons in a halo formation (higher around the front and lower in the back) using the Decologic Clay Balayage Lightener from Milk_Shake with 30vol.
She lifted to a pale level 9. I
Toia then used Milk_Shake’s Light Ash Gel Toner and processed for 20 minutes. I
She brushed her client’s hair out and used the Whipped Cream Styling Mousse.
She power dried her client and then sectioned her hair and used a Babyliss Pro 1 1/4 curling iron and curled all of the curls away from her face.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.