
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Shahad Alsaid (@makeup_n_henna) of Paradise City Salon (@paradisecitysalon), Dearborn, MI, says that this client is from Libya, "so her hair texture falls in between middle eastern hair and African hair texture which is a pretty tough ...

Shahad Alsaid (@makeup_n_henna) of Paradise City Salon (@paradisecitysalon), Dearborn, MI, says that this client is from Libya, "so her hair texture falls in between middle eastern hair and African hair texture which is a pretty tough combo. Her goal was to get her hair to a manageable healthy level of hair texture with shine. Her hair was extremely dry since she has been using shampoos with sulfates."
STEP 1: Shampoo 3 times with Keratin Complex clarifying shampoo. Dry the hair 100% gently (her hair got extremely tangled so she helped us section it.)
STEP 2: Apply Keratin Complex Natural Treatment in small sections (with 2 hair dressers working each on half of her head to save time.) Process with a plastic cap for 35 minutes.
STEP 3: Straighten the hair taking 1/8 inch, 8-12 times with 450 degrees flat irons to seal in the keratin.
STEP 4: Apply Keratin Complex Infusion to take away flyaways and add more shine.
CARE NOTE: "She can't wash/touch/tie/clip/putback her hair for 72 hours. The results: 3 times less curl and 100% no frizz and a lot more shine for 4-6 months."
COLOR NOTE: "Her hair color actually changed because of the keratin treatment . It looked ashy and dry before but after depositing the keratin and sealing it. It added shine and brought the color out."


MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
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