
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Douglas J. Sherman (@jshermansalon) of the Sola Salons Buckhead, Atlanta, Georgia, says he absolutely loves "what I do and the challenges each client brings me."Well, he has the opportunity to meet that challenge on a regular basis ...

Douglas J. Sherman (@jshermansalon) of the Sola Salons Buckhead, Atlanta, Georgia, says he absolutely loves "what I do and the challenges each client brings me."
Well, he has the opportunity to meet that challenge on a regular basis with this client "who loves to change her color every appointment," Sherman says. "On her last service, we lightened her up, so I balayaged her using 30 volume and lightner and based with a level 5N."
FORMULA: Keune Semi Color. Base: 1(black) with semicolor activator. On the darker pieces pull through with 4.3 with semicolor activator. On her blonder pieces equal parts 6.53 and 6.38 w/semicolor activator.
"I applied the color by sectioning her hair into four quads," Sherman says. "Taking diagonal back sections (following my previous balayage placement I did on her last time) starting with the 1 (black) at the root area and then melting either the 4.3 or 6.53/6.38 combo depending on section. I used Framar International Foil It foils to isolate the sections. The total timing from start to finish was 2.5 hours (including her style.) I styled her using Kenra Platinum Blow Dry Spray. After drying with a round brush I used the One Styling Verge wand and L'Oreal Professionnel Infinium #3 to curl her hair. The hair was finished by raking my fingers and using Keune Brilliant Gloss Spray."

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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Sponsored by Great Clips

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In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

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Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty