MENU
SEARCHArtist Connective members showcase inspired color possibilities with Goldwell Elumenation.
Cool pink, lilac, lemon drop, pistachio, cocoa – there’s no shortage of trending hair colors to play with right now. Even if your client decides to stick with their trusted balayage at their next appointment (because let’s face it, it’s easy and grows out gracefully) there are ways to nudge them in a fashion-conscious direction and blend a contemporary color into their natural look.
Goldwell has already defined the season’s trending colors and translated them into stunning, wearable shades. And thanks to Elumenation, an innovative new color category formulated for brilliance and shine, this full spectrum of vibrants turns even more heads.
To put this color technology to the test, Emily Boulin (@emilyboulinhair), Hailey Mahone (@haileymahonehair) and Sara Jane Maples (@blushandmane) – all members of MODERN SALON’s Artist Connective – used Goldwell’s Topchic, Colorance and @Pure Pigments to create color looks inspired by today’s latest and greatest hues.
"Goldwell Elumen Play makes me wanna get creative!" Mahone says, no stranger to posting a style and seeing it multiply across Instagram. Her mantra when it comes to color: "Be bold, make 'em look twice."
Similarly, Boulin is a leader in strategic blends that pop. “I love adding a vivid punch of color to something natural to really make a client’s hair stand out!” she credits as her secret to vivids that take on a whole new glow.
Maples plays with tones that are super soft and wearable, such as pastel rose and shiny grape. "These beautiful shades create an amazing shine and keep the hair feeling so silky!" she explains, showing how Elumination elevates color work to a class of its own.
There are so many ways to incorporate on-trend color, as long as you have the right tools and inspiration. Click through the slideshow and get ready to screenshot these looks for the next time your client comes to you for color ideas.
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
