Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
How Beauty Professionals Can Evaluate and Expand Their Service Menus
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
by Anne Moratto
The MODERN Artist Ashley Leoncini: Build Connections, Stay Resourceful and Keep Pivoting
Ashley Leoncini believes success in beauty is built through genuine connection, resourcefulness and the willingness to evolve. A bridal specialist with 17 years in the industry, Leoncini has created a career by making clients feel valued, investing in hands-on education and redefining success to include a healthier work-life balance.
by Anne Moratto
OPI Is Bringing Back Fan Favorites:
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
by Anne Moratto
Hair Thinning: What Stylists Should Know About the Early Signs, Scalp Health and When to Refer
If you can help a client in the early stages of hair loss, you not only help preserve their hair but also their relationship with you is preserved. We hear from certified trichologists on some myths, early warning signs, plus a launch that will help stylists support their clients with an easy solution.
by Anne Moratto
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
by Anne Moratto
The MODERN Artist Hannah Mejia: Perfect Your Craft, Then Chase the Dream
Hannah Mejia believes lasting success comes from mastering your craft, embracing lifelong education and trusting that the career you dream about is within reach. A stylist, educator and content creator, Mejia has spent 15 years building a business rooted in creativity, communication and continuous growth.
by Anne Moratto
The MODERN Artist Katy Samuels: Trust Yourself and Create Your Own Path
Katy Samuels has spent 14 years proving that creativity thrives when you stop searching for the "right" way and start trusting your own instincts. Known for her creative color work and signature Headband Prism technique, Samuels encourages beauty professionals to embrace mistakes, refine their craft and develop a style that's uniquely their own.
by Anne Moratto
The MODERN Artist Erin Munoz: Grow Your Business, Protect Your Balance
Erin Munoz has spent 17 years building a thriving business behind the chair while proving that success doesn't have to come at the expense of life outside the salon. A color specialist, content creator and salon owner, Munoz believes beauty professionals should treat their careers like businesses, embrace change and make room for both financial growth and personal fulfillment.
by Anne Moratto
Where Are Salon Suites Headed Next?
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
by Anne Moratto
Wear Your Wellness: Wearable Patches for Energy, Sleep, Stress, and Recovery
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
by Anne Moratto
Physical Therapist Shares Best Posture Tips for Hairdressers and Nail Technicians to Prevent Neck, Back and Shoulder Pain
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
by Anne Moratto
Five Ways to Add Scalp Wellness to Every Consultation
In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
The MODERN Artist Angelica Tanta: Practice, Perseverance and the Power of Never Giving Up
For Angelica Tanta, success has always come down to one thing: practice. Originally from Romania, Tanta credits an online mentor from Ukraine—despite never meeting in person and communicating through Google Translate—with inspiring her to perfect her bridal artistry through relentless repetition.
by Anne Moratto
The MODERN Artist Erin Mills: Build the Business, Change the Life
Erin Mills believes beauty professionals deserve more than a successful career. A hairstylist turned multi-salon owner, Mills has spent 17 years growing her business while helping her team create lasting impact.
by Anne Moratto
Mireya Villarreal Announces From Chair to Boss Live, a New Business Education Event for Beauty Professionals
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
by Anne Moratto