10 Hair Color Challenges Every Stylist Faces and How Experts Solve Them
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Light this way. A full portfolio of products will help you achieve your perfect blonde.

There’s no better feeling than bringing life back into long, grown out hair. Colorado-based stylist Amy Baugh recently transformed a client who had her first appointment after almost a year without any color service - and you just have to see this high contrast ribbon foilyage for yourself.

Redken Brand Ambassador Johnny Ramirez @johnnyramirez gives us a look at the steps he takes when creating his trademarked Lived In Color™.

This gorgeous glow-up was created by Alfaparf Milano’s US National Artistic Director Cassie Siskovic @cassiskovic. She creates rich depth, throughout, and a flattering frame of light around her client’s face.

Once you give your clients a taste of lighter hair, it’s often the same. The next time they’re in your chair they’re begging, “Can you make me blonder?” Hair color pros know that’s a tricky question because the lighter you go, the more you risk damage. But now stylists have found a way to safeguard hair health, with up to eight levels of lift.
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Step into the light with Goldwell's new family of products that perfectly balance care and color.

The question is, can blondes have it all? With the new Oribe Bright Blonde collection the answer is absolutely yes!
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Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

Her client had been bleaching her hair at home, resulting in a thick orange band at the root. Here are the formula and steps to this healthy blonde transformation.

Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.

After COVID-related salon closures, and the enforcement of reduced capacity, new RUSKin10 Permanent Cream Color, which processes completely in just ten minutes, opens opportunity and options for stylists

Celebrity colorist Matt Rez of Meche Salon in L.A. recently transformed this brassy color and damaged hair with a client-pleasing, blended, flattering blonde and highly improved condition.
Sponsored by Redken

“I’ve had many questions about vertical placement, as if it is a foreign concept, but the truth is all of us have used this placement. You just don’t remember."

Sometimes it’s hard to see babylights on dense curls. But here's a version that delivers gorgeous natural glow.

Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!

You’ve told your client’s before: “Trust the process!” For Atlanta color specialist Kelly Brandon, who takes her textured hair clients to all levels of blonde, this mantra is everything.