Career

The Day Instagram Went Down

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

Macho Makeup Part Two: The Photo Shoot

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

Macho Makeup Part One: The Concept

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

Career Advice from Celeb Stylist Tracey Cunningham

Two vital lessons from her book "True Color: The Essential Hair Color Handbook."

4 Step Consultation Process Guaranteed to Boost Profit and Growth

Remember, this is actually a tool for both stylist and guest. It sets the stylist up for success as a service provider, and ensures the guest receives an unforgettable service…one that she will talk about with friends and family time and again. 

We Don't Do Saturdays

David and Nicole Barnett of High Performance Stylist tell us about their new cause, which they say has the potential to revolutionize the salon industry.

When Anxiety Strikes at Work, Here Are Seven Ways to Calm Yourself Down

We all have those moments when work is just too much.  A book written for frontline healthcare workers has some actionable, practical advice for anyone in a stressful work situation who suddenly feels overwhelmed, and on the verge of panic. 

Owning a Salon Is Easy... Said No One EVER! 10 Lessons Learned When Opening a Salon

Who am I? Well, I am the accidental salon owner. And although I have been blessed more times than I can count in my first year as a salon owner, it didn't come without at least a dozen lessons and being served quite a few pieces of humble pie.

How to Start a Lash Business: Tips from London Lash Pro's Founder

An entrepreneur offers insight into the business-building strategies that worked for her to build a thriving lash business.

8 Ways to Keep the Salon Team Happy

Employee turnover is expensive. In a business where competition is stiff and profit hinges on excellent customer service, salon owners should consider this checklist for ways to create happier employees.

A Rewarding Business

American Express is helping salon owners get their businesses back on track with tips, tools, discounts and more.

Sponsored by Amex

Editorial Stylist Recommends: Two Products To Bring On Set To Every Photo Shoot

Justin Toves-Vincilione (@ahappyjustin), a Los Angeles-based stylist and Ulta Beauty Design Team member, has worked strategically and creatively to take his editorial styling skills to the next level. He recently revealed two secret weapon products he now makes sure he has in his session kit every time he goes on set.

Selecting the Right Brush for the Style

Designed by celebrity stylist, Nick Stenson, this brush collection was created to meet the different needs of all types of hair--and then create that hair's best style, ever.

Match Makers: How to Recruit and Retain Talent in These Turbulent Times

With cosmetology schools and the students they graduate on the decline and competition for talent ramping up, salon owners are finding it increasingly more challenging to recruit and retain talent. That perfect storm is encouraging many salons to get creative when it comes to connecting with emerging talent while solidifying the cultures that keep new hires on staff long term.

When People Pleasing Backfires

In a world where everyone loves to give an opinion, why ignoring some of them can be the best thing you do. Business consultant Phil Jackson from Build Your Salon, discusses how not all opinions count.

The Raw Contouring Technique Tailors Hair Color to Each Head of Hair

Hair painting allows the colorist to “sign” their work with a signature hair color design.  Learn how Sadie Jean Gray tailors each color finish to her client using her "Raw Contouring" color technique.