Career

Global Zoom 2018 - It's a Wrap

the Goldwell/KMS/Oribe annual event just wrapped up in Toronto, Canada. The annual event celebrates the Color Zoom Challenge Competition and the launches and exciting new techniques introduced by the brands under the Kao umbrella.

3 Reasons Why Hair Loss Should be a Priority in Your Salon

How to discuss the topic with your client and make money!

Sponsored by Rene Furterer

Sam Villa Shares Tips To Social Media Success

Sam Villa is an industry icon. Throughout his four decades in the industry, Villa has mastered many things, including social media. Here he shares his thoughts about these platforms and includes his tips for success.

How to Work with Celebrity Clientele

Success doesn't happen overnight. Before working with the likes of Gigi Hadid, Emily Ratajkowski and Salma Hayek, celebrity stylist Jennifer Yepez did her homework.

7 Ways to Style Hair to Give the Illusion of Thickness

Voluminous. Texturized. Thick. These are words guests facing hair loss or thinning likely thought they would never use to describe their hair again. And applying extensions is just part of the program.

CELEBRATION: The Grand Opening Of The ECRU New York Academy

ECRU New York kicks off the opening of its new academy with a grand celebration. Details here.

EMMY AWARDS: Alison Brie's Hollywood Waves by Robert Vetica

The star of "Glow" looked lovely on the red carpet.  Here's how Robert Vetica styled her soft waves to last all night.

10 Ways to Keep Your Salon Client Coming Back

So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.

What to Consider When Pricing Extension Services

Pricing your extension services is based on many factors—the type of method you are doing, how much experience you have, your location, and how many other stylists in your area offer that method.

To Stock or Not to Stock? Extension Specialists Share How They Manage Inventory

Extension inventory is dependent of the nature of your business. Industry experts share their tips.

MAKEOVER: Faded and Dull To Powerful Pink

Brent and Carlyn Basore share the details for this lovely makeover.

Protection Program: Alfaparf Milano Relaunches Semi Di Lino Line

Alfaparf Milano’s Semi Di Lino relaunch focuses on protecting hair from pollutants.

How to Market Your Extension Business

Nikki Lee and Riawna Capri built their extension business before the category became as prevalant and widely accepted, and they credit it as what allowed them to open their salon, Nine Zero One in West Hollywood, California.

OWNER TO OWNER: 6 Salons: Failure Is Never an Option

Owner to Owner featured content. Get to know 6 Salon.

Sponsored by L'Oréal Professionnel

How to Choose the Right Hair Extensions

Your client has made it past the consultation and is ready for an extension service! But with so many extension options on the market, how do you choose which is right for your clientele, salon and needs?

How One Stylist Built Her Instagram Engagement and Following

MODERN’s had a relationship with DeLuca for at least 10 years—but only recently did we start encouraging her (okay, maybe a little strong-arming, but she needed it) to focus on her @hairbykatied Instagram page and get more eyes on her much-deserving work. Here's what she did to boost her following, engagement and, as a result, clientele.

Why One Top Colorist Prefers Balayage To Foils

Colorists frequently ask Eva Scrivo, the “queen” of balayage, salon owner and founder of the Eva Scrivo Academy, why she prefers balayage to foil highlights. Here she shares the top five reasons why every colorist should include balayage in his or her tool box of techniques.