NovaLash Shares Lash Love in London at Professional Beauty Show
Recently, NovaLash went across the pond to share some lash love at beauy trade show, Professional Beauty London (PBL).
by Anne Moratto
NovaLash Honors Lashionistas in Third Annual Event
NovaLash honors winners, employees and 10 years of lashes in their Third Annual LashOff Awards Ceremony in Houston.
SALON TOUR: Lash CO in Houston, Texas
In 2007, Sophia Navarro launched Lash CO in Houston, TX, the “test kitchen” and proving ground for Novalash lash extension. Lash CO lash salon sets the pace for the Novalash Signature Salons around the world and has proven that lashes are recession-proof.
by Anne Moratto
China Glaze, Ardell to Sponsor California Pageants
China Glaze Nail Lacquer and Ardell Lashes recently announced their official sponsorship of this year’s Miss California USA and Miss California Teen USA pageants.
by Anne Moratto
Keep Eyes Open for NovaLash Winner in January
NovaLash, Inc., a global distributor of eyelash extension products, has grown their family of lash artists via savvy social media outreach and an annual competition they call Lash Off.
by Anne Moratto
NovaLash USA Opens First UK Office
NovaLash eyelash extensions launched its products in the United Kingdom with a gala held at the Metropolitan Hotel, Old Park Lane.
NovaLash Skills Manual Opens Eyes to Profit in Lash Extensions
NovaLash’s Seminar Skills Training Manual boasts 80-pages of eye-opening knowledge, from technical information about the lash growth cycle and the anatomy of the eye to the nitty-gritty details surrounding what it takes to build a successful lash application empire.
by Anne Moratto
RISING TALENT: A Career in Applying Eye Lashes
With only two years in the industry, Katie Kapoutsos is on her way to the top! MODERN asked this up-and-coming certified lash artist all about her career. If you are interested in getting into getting into lash business, read Katie's story.
NovaLash AfterCare Kit Protects Lashes
NovaLash provides an AfterCare Kit that lash artists can retail to their lash clients,
by Anne Moratto
HOW TO: Select the Perfect Shade of Eyelashes
Cullen Greentaner, Ardell Lash Expert, gives tips for selecting the perfect shade and shape of eyelash for your client.
NovaLash Signature Studio Opens in Hong Kong
NovaLash announces the opening of a Signature Studio in the heart of central Hong Kong.
by Anne Moratto
NovaLash CEO Named One of Houston's Most Influential Women
Houston Woman Magazine honored Sophy Merszei, NovaLash President and CEO, as one of Houston's Most Influential Women of 2012.
by Anne Moratto
NovaLash Knows Girls Love Diamonds and Lashes
Girls love a full flutter of fringe, a little bling and beautiful things. NovaLash knows this and is offering their Certified Lash Artists a bright bonus when they purchase pots of NovaLash Individual Lash Extensions.
by Anne Moratto
LASHcloud Keeps Lashes Dreamy
NovaLash’s new LASHcloud is a crescent-shaped pillowette designed to rest comfortably on your current pillow, preventing lashes from compressing into the bed.
David Maderich on Kim Kardashian Eyelashes
Celebrity make up artist David Maderich shares his tips with Maggie Mulhern on how to create Kim Kardashian eyelashes.
NovaLash Eyelash Extensions: Before and After
I arrived at The Lash Co. in Houston, which is owned by NovaLash CEO Sophy Merszei and Sophia Navarro. Sophia is known as one of the top eyelash extensionists and educators in the world—and for good reason. She delivers.
NovaLash’s Business in a Box
Lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Neilson data. What this means is if you’re a licensed esthetician or cosmetologist who isn’t “lashing out” yet, you’re missing out. The good news is that NovaLash has made it easy to create your very own lash empire with their new Business in a Box. This kit includes everything you need to lash up to 350 clients, ensuring you can quickly grow your lash business, either as an addition to your current salon or as a totally lucrative lash venture all on its own.
by Anne Moratto