How-To
What You Need to Know About Braid Styles Now
Pureology Artistic Director Jamie Wiley says braids are the foundation for creating many different styles.Set yourself up for styling success by mastering different techniquesl.
Sponsored by Pureology
How-To: Demi Lovato's National Anthem Waves
Stylist Paul Norton was the man responsible for Demi Lovato's gorgeous, cascading waves as she sang the National Anthem at Super Bowl LIV in Miami. Here, he breaks down how he created the look, using IGK products.
by Jamie Newman
7 Musts for the Perfect Updo
Are you following these need-to-know tips?
Color Transformation How-To: From Virgin Blonde Hair to Vibrant Red
Colorist Britny Bassett demos how she took a client with virgin level 8/9 strawberry blonde hair and turned her into a vibrant redhead in this tutorial.
by Mary Kaleta
How to Properly Do Teasylights
Teased highlights are ALL the rage. Teasing or backcombing the root automatically creates diffused color, diminishing a line of demarcation.There are keys that colorists should adopt to perfect results. Details here.
Modern Lob: Transform Your Clients with this On-Trend Cut
A customized Shaggy Lob gives your client the change she wants along with styling options such as an updo or ponytail.
Hair Color How-Tos: Natural Toning and Color Correction
The Biolage Color plant-based hair color line is gentle on hair and delivers superior results without developer.
Sponsored by Biolage
How to Keep Blondes Bright
Colorist Stephanie Shellenberger discusses the maintenance process for keeping blondes looking bright and shiny.
by Mary Kaleta
Weft-Brained: Here’s What You Need to Know About Hand-Tied and Machine Weft Hair Extensions
Everything you need to know about both hand-tied extensions and machine weft extensions--and what kind of client should have tape-ins or sew-ins.
Sponsored by hairtalk
MAKEOVER: From Uh-Oh To Cherry Treat
“This guest had a 4 plus month grow out level 3 darkest brown and the ends were a fade vivid at a level 10 with a mint stain,” says Franco Hernandez (@hairbyfranco). “She requested a ‘creation’ of a deep to vibrant red.” Details here.
LOVELY MAKEOVER To Cotton Candy Shag
This new client was up for a big change from grown out blonde to cotton candy shag.
She Was Ready To Go SUPER Blonde
Tia Lambourn's client was ready to go super blonde and bright. Here she shares the details and formula to make her dreams come true.
5 Questions You Should Be Able to Answer about Men’s Hair Loss
Whether they’re just starting to thin or they’re worried about a hereditary pattern, they’re going to have questions about prevention and solutions.
Sponsored by Nutrafol
Color How-To: Blue Bob with Pops of Red
Vibrant color specialist Gerilyn Ghaisarzadeh shares her steps and formula in this video tutorial.
by Mary Kaleta
Extension Transformation Using Tony Odisho's New Beaded Wefts
Get all the details on this transformation using beaded wefts from Tony Odisho.
by Mary Kaleta
How to Curl Hair with a Flat Iron
Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.
by Mary Kaleta
Styling How-To: Topsy Tail Pull-Through Braid with Waves
Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.
by Mary Kaleta