

Malina's Fume-Free Smoothing Treatment Is One-and-Done
Malina's One and Done Smoothing Treatment is a safe, fume-free smoothing system that offers curl reduction of up to 3 curl levels and lasts up to 5 months.

JPMS Launches Pro Rewards Program for Salon Pros
Paul Mitchell launched the JPMS Pro Rewards Program, offering salon professionals points redeemable in categories including travel, backbar, business resources, and philanthropy.

Two New Launches from milk_shake to Get Hair Light, Bright, and Shiny
milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

Win Beauty Solutions Acquires Modern Salon Services
New professional beauty distribution company, Win Beauty Solutions, acquires Modern Salon Services,

Aethern Brings Hair Growth Booster With New Drinkable Revolution
Aethern has moved into the haircare sector with the introduction of Hair Growth Booster, a science-based haircare drinkable program for beauty and salon professionals.

Sally Beauty Awards Ukrainian Makeup Brand with U.S. Distribution
LAMEL Makeup was selected as the Sally Beauty’s 2023 Cultivate Accelerator Program winner, an incubator program that supports emerging beauty brands.

Oribe Celebrates 15 Years of #oribeobsessed
Oribe celebrates its 15-year anniversary with a collection of cult favorites, MSRP: $266 (Retail value: $347).

Beauty Pros Empowered Through Education
Beauty With a Purpose inspires, empowers, and gives scholarships and grants to salon professionals, barbers, and students.

Matrix Color Pop-Up Tour
The Matrix educational Color Pop-Up Tour continues with its next stop on August 7th in Omaha, Nebraska.

Sayn Beauty Pro Offers White Glove Distribution and Education
Sayn Beauty Pro offers luxury brands and experiences to upscale salons, spas, boutique hotels, shops, and independent professionals throughout the U.S.

Swiss Hair Tool Company Valera Expands to the U.S.
Valera, a Swiss professional hair tool company is expanding its presence in the United States, with three hair dryers, the Dynamic Pro 4200, Unlimited Pro 5000, and the Color Pro 3000 'Light'.

10 Things to Know About Independent Boot Camp in Los Angeles
If you haven't been to a Boot Camp, here are 10 reasons to join us and get your business in beautiful shape!

Jack Winn Pro Supports The Trevor Project, Rejects Salon Owner's Anti-Trans Post
After a stylist and salon owner in Traverse City, Michigan, stated that her salon would not accept clients who are gender non-conforming, the team at Jack Winn Pro severed ties and came out against this position.

Denman Stage Star USA 2023 Regional Winner Announced
Arizona-based professional Jalia Pettis is taking home the Denman’s Stage Star USA title, offering her a chance to compete for the global title in the upcoming contest in U.K.

BELLAMI Launches First of Its Kind Hair Care
Bellami's new professional-grade hair extension care collection for in-salon and at-home use is designed to double the lifetime of hair extensions.

Power Up Your Consultations with The Pause Technique
If you could change one simple thing in your communication, you could completely transform how people perceive your needs. I lived many years unaware of this magical move. As soon as I learned it, I began using it everywhere. And it works!

Olaplex Launches Volumizing Blow Dry Mist
Olaplex launched its newest Volumizing Blow Dry Mist to create lasting body and bounce with the company's proprietary Olaplex Bond Building Technology.




