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SEARCHEllie, Gaga, Katy and more who rocked the MTV red carpet.
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Ellie Goulding
Twitter was abuzz over the pop star's super sharp outfit -- literally, there are spikes -- but her overall beauty and hair look were also noteworthy. Styled by Sarah Potempa, Ellie's hair has grown in beautifully from her side-shaven days and was practically glowing, mussed up just enough to maintain that rocker edge she's known for.
Fun fact: About that side shave Ellie rocked in 2012? It's oft-referred to as the "Skrillex cut," who Ellie was dating at the time, and she insists she "had it bloody first." She also has some amazing thoughts on trend haircuts.
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Katy Perry
Before donning some performance-appropriate french braids at the end of the show, Katy rocked a polished, high ponytail with mega-shine and lots of length, styled by Jen Atkin. She was wearing a multicolored grill at one point, huh?
Fun fact: Katy Perry has been coloring her hair "black" since she was 15 years old: "I chopped it all off, I had it bleach blonde ... and it just didn't look right. So I bought a box of color, went black and have never gone back." More from Katy on her beauty and hair routines from her Vogue photo shoot.
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Taylor Swift
She's definitely not 15 anymore -- T. Swift ditched her ponytails of late and went with a vintage pin curl, faux bob look to pair with her navy evening gown, soliciting mega-points from style squads for her ever-maturing looks and grace on the red carpet.
Style tips: Volumizer, a half-inch curling iron and lots of pins -- follow this step-by-step guide to recreate a Naomi Watt's elegant faux bob, strikingly similar to Taylor's.
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Nervo
Mim Nervo, half of the DJ duo currently featured in CoverGirl spots, is tough to miss with her always on-point, delightfully sky-high style on red carpets. "I love playing around with hair--it's so great because you can cut it and it just grows back. I like having short hair. Believe it or not, it's just easier. Less maintenance," she told Sophisticate's.
Style tips: Teasing. Lots of it. Mim often does her own hair on the road by loading up on mega-freeze hairspray and working the comb. Check out Refinery29's behind-the-scenes shadowing of the ladies during prep time.
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Lady Gaga's hair changes
What can we say? We love to watch Gaga's love affair with hair unfold before our eyes. For her first big appearance and performance back in months, Gaga changed up her hair four times (at least, depending on if you count her white head prop) and settled on a super-voluminous, auburn look.
The transformation:
From yellow wig...
To blonde wig...
To wild auburn show hair:
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Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
