Adil Mehboob-Khan, president of Wella, the Salon Professional Division of Procter & Gamble, today named Wella veteran Salvatore Mauceri to the post of CEO, Wella North America. Mauceri replaces Reuben Carranza, who is leaving the company to pursue other interests.

“The Wella business in North America plays a key role in our global portfolio, and the U.S. and Canadian markets are a continued source of inspiration for us,” said Mehboob-Khan.“Under Reuben’s leadership, we were able to delight North American hairdressers with many firsts, from Wella Professionals’ new color technologies to ground-breaking support programs like ‘Hairdressers at Heart.’ We thank Reuben for his commitment, passion and leadership during his Wella tenure.”

Mehboob-Khan added, “Sal Mauceri is the perfect leader to succeed Reuben. With more than 25 years of experience, Sal has a proven track record of leading organizations around the world, serving the hairdressers and empowering salon owners. A veteran of the industry with a foundation in North America, Sal will continue to expand Wella North America’s mission to support the salon professional through leading product and service innovation, world-class education and impeccable customer service.”

Toronto-born and a citizen of the U.S., Mauceri has spent the past decade at Wella, first leading the U.S. Eastern Division for P&G Salon Professional, then successfully managing the North America integration of the company into P&G. Most recently, he has been Director of Global Developing Markets, a business unit now encompassing more than 90 countries in three regions. Mauceri transformed a small, opportunistic export organization into a vibrant global division, there by building the fastest growing business unit in Wella globally.

Mauceri returns from Geneva, Switzerland to Wella North America’s headquarters in Woodland Hills, California, to lead the entire organization of professional educators, sales staff, marketers and researchers in the U.S. and Canada. He will report to Vice President of Global Operations Kevin Otero.

“Sal has achieved success in every role he’s taken on,” said Otero. “His experience and the knowledge in leading a complex group of markets, covering everything from a luxury salon in China to a single-chair street salon in Latin America, are an ideal fit for the leader of the most diverse beauty market in the world.”

“I’m delighted to be rejoining my friends in the industry and at Wella in the U.S. and Canada,” said Mauceri, “and I’m tremendously excited about the opportunities ahead.”

For more information about Wella Professionals, visit www.wella.com.