MENU
SEARCHARROJO predicts men's styling will require a whole lot of cool and the attitude to match in 2014. The old Rock n' Roll era, specifically the American subculture of Rockabilly will make a comeback. Read about what other trend the brand sees will be popular later in 2014. Plus, a peek at their new products.
ARROJO predicts men's styling will require a whole lot of cool and the attitude to match in 2014. The old Rock n' Roll era, specifically the American subculture of Rockabilly will make a comeback -- back then it was guys like Johnny Cash, Elvis, and Carl Perkins driving the trend and inspiring men to don the legendary Quiff. Today, it's Bruno Mars, David Beckham, and Henry Holland.
In forcasting such looks, ARROJO introduces four new products that will help achieve these styles in fashion. Three new and revamped additions to the line are hair gel, a non-sticky firm hold styler for sleeking and sculpting; cream wax, a matte finish product to help polish shapes; and defining cream, good for putting visible sharpness into looks.
(From left) Elvis Presley, David Beckham, Bruno Mars
As the year progresses, the ultra-groomed looks will change to a softer side called Modify, says ARROJO. The new direction in men's hairdressing is inspired by the 1960s British mod culture. Then it was The Rolling Stones and The Who, ow it's Jim Sturgess and Pete Doherty. Expect to see longer backs and sides with shorter tops, creating disciplined masculine shapes with deconstructed edges.
"We believe that great hear is wearable hair, and we're excited to be driving the next evolution of men's styling trends," says Nick Arrojo, founder of ARROJO.
For more information about ARROJO products, visit www.arrojonyc.com.
RELATED ARTICLES:
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
