Creative Director, RARE NYC Salon/Studio
Pureology Creative Team
Editorial/celebrity stylist
by Staff
October 7, 2011
2 min to read
RUTH ROCHE
Creative Director, RARE NYC Salon/Studio
Ad Loading...
Pureology Creative Team
Editorial/celebrity stylist
Licensed: 1984, Kristofer's School of Cosmetology, Santa Barbara CA First job: Apace Hair Design, Santa Barbara, CA Clients per week: 25
Price point: Cuts: $200, highlights: $250 and up rarenyc.com
Ad Loading...
Why did you choose beauty? I was obsessed with hair from about age 9 on. I had such desire to do hair that I dropped out of college, where I was studying to be a mechanical engineer.
Milestones: Being chosen by Trevor Sorbie to be on his artistic team in 1988; winning NAHA Hairstylist of the Year, with my father there with me (my mother passed away right when I got on Trevor's team, so she never got to see how far I have taken my career); signing with the Timothy Priano Hair and Makeup Agency in NYC, which started my editorial and celebrity career.
Big break: Trevor saw raw talent in me and believed in me. If he hadn't, I have no idea what my career path would have been.
Career advice you’ve received: Focus on your craft and have an attitude of service.
Career advice you’ve given: Focus on your craft and have an attitude of service.
Ad Loading...
Your mentors: Trevor Sorbie, Vivienne Mackinder, Mary Brunetti, Billy B
You mentor: Some people through email, along with my apprentices. One in particular who doesn't work at Rare anymore, asked me to continue to be his mentor. Fatima Sheik is my former employee who I passed the torch to and now owns Rare Salon I continue to help her when she needs it, and I am so proud of her!
Are there challenges for women in beauty? I think that a woman who has been lucky to achieve what I have is a message to other women who have it in their heads that it is harder for women to 'make it to the top.'
What does “work/life” balance mean to you? Ha-ha. Still trying to figure that one out!
To follow in your footsteps, a woman would have to: Stay open to opportunities that may come your way, and to criticism and honesty.
Ad Loading...
Famous woman you would like to style. Meryl Streep! I think she is the most amazing actress of our time
Next change to my personal style: I am classic with an edge, and a little rock and roll thrown in every once in a while. Not sure ...
Reading: Outliers by Malcolm Gladwell
Playlist: “Low Rider” and “Lovely 2 C U” by Goldfrapp
Every day, just for you: My first cup of coffee is non-negotiable.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.