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Ready to take a closer look at your clientele—and your would-be clients, too? Spa-addicts.com, a spa website that aims to make the spa-going lifestyle available to all, has released an enlightening national survey, profiling the female spa client in the United States. Here are some of their
Trends With global influence (Thai massage, anyone?), a more diverse client base (including children!) and treatments for every body part (think facials for the decollete and derriere), keeping on top of trends and separating fact from fluff is a top challenge for every skin care professional. How
Dr. Amy's Biz Bits It's no secret that the Internet is the next revolution in marketing. It's a communications and marketing tool that is second to none. So make sure you are using this tool to your advantage, too! With monthly e-newsletters, you can educate and keep in constant communication with
Cooler weather and falling leaves means back to school. But it's not about hitting the books this time. Continuing education is all about becoming a better skin care professional, with advanced training available for virtually any field you might be interested in. Think hands-on classes, exciting new
Tips Don't get so overwhelmed by the holidays that your business falls off track as the year comes to a close. Broderick Consulting (www.broderickconsulting.com), management consultants for the salon and spa industry, advises using your seasonal marketing efforts to your long-term
Trends What best complements soft, glowing skin? Bright, wide open eyes. Salons and spas across the country are introducing Lash Perms, which create long, lush, curly eyelashes—all without the pinching and crimping of an eyelash curler. The Tiffani Kim Institute in Chicago, Illinois, is promoting
The front desk is often the busiest area of an otherwise-tranquil spa, with clients checking in and checking out, the receptionists attending to customer service matters and the telephone ringing nonstop. But is it even more hectic than it needs to be? The better spa software programs can do more than
Does your basic skin care business need a boost? Many alternative skin care therapies that originated in ancient Asia are gaining popularity among today's spagoers right here in the U.S. These therapies are based on total wellness principles that don't just treat a skin condition, but address the
Your top business resolutions for the new year. Here we go again with the New Year's resolution to do better at business. We say it, we mean it, but year after year, many of us have only a vague idea of what it is we're resolving to do. The spa industry is still young; it feels too new to have
Data collected from more than 700,000 Mary Kay Independent Beauty Consultants throughout the Unites States revealed that each region of the nation has a distinct beauty personality reflected in the choices of cosmetic shades and delivery methods preferred. Neutral New England From enjoying clam
Casa Blanca Salon & Spa in Rancho Santa Fe, California, was thinking outside of the box with a recent fundraiser they held to benefit a local children's hospital. The main event was a lingerie and loungewear fashion show featuring the 2007 spring line of L.A. fashion designer Wendy Glez and the 2007
Teens will enjoy an Epicuren Teen Acne Facial for a fresh fall face. Moms and Dads stay young with an Epicuren Eternal Youth Hydrating facial and wet mask. You'll also receive a $30 voucher toward the purchase of any Epicuren products to use on that day! Back to School Eternal Youth Facial When:
We’re redefining not only what spas are, but where they are. - In late 2006, Whole Foods launched ReFresh: An Everyday Spa, which takes up 4,500 square feet of space atop the Whole Foods store in Dallas. If it does well, look for Whole Foods to march on with more spa openings. - Tourists at
Interested in how clients spend their beauty dollars? Curious about revenue across the industry? Get some of the latest spa industry stats here! And check out renew's state of the industry story, "The Two Sides of Spa," in the upcoming November/December issue. Where do clients spend money? -
This decade’s explosive growth of the medical spa has forced us to reconsider the role of the spa. Should we offer healing or relaxing? Do our clients seek to improve how they look or how they feel? Are we concerned with length of life, quality of life, both or neither? Is spa a niche within some
As the year comes to a close, you’re probably well entrenched in your plans for 2008: what services to tweak, which skin care products to add, or even which part of your spa needs a complete overhaul. You’re not alone either—spa directors across the country are facing the same issues
Every year, the International Spa Association issues its annual Spa Industry Study. This comprehensive look at the health and wealth of the industry is full of useful benchmarks that spa owners can use to measure their own business' growth. Here, some key facts and figures from the just released 2007
