Introducing Oribe’s Gold Lust Dry Heat Protection Spray

THE HEAT IS ON: NEW ORIBE GOLD LUST DRY HEAT PROTECTION SPRAY

The team at Oribe has launched the new Gold Lust Dry Heat Protection Spray, a dry spray that was created to provide added heat protection to dry hair, while adding softness and a frizz-free finish on all hair types. It can also be used on finished styles as a dry conditioner and on second day hair to protect hair from heat and restore softness before restyling. It’s a multi-tasker and here’s a deeper dive into all it can do for hair.

THE NEW GOLD LUST MUST-HAVE

Professional hairstylists and clients alike are already fans of the Oribe Gold Lust Collection. These hair care and styling formulas offer up the ultimate in luxury and effectiveness. And the new Dry Heat Protection Spray is a shining jewel in the Gold Lust crown.  

“Our new Gold Lust Dry Heat Protection Spray not only offers heat protection in a new format on dry hair, but also is a multitasker that adds softness,” says Michele Burgess, Executive Director, Product Development. “We’re so excited to add this product to one of our hero collections.”

Here's how it works. Simply shake and then spray onto dry hair before heat styling. Then proceed to use your favorite heat styling tool—flat iron, crimping iron, curling iron, etc. You’ll get heat protection up to 450 degrees as well as instant conditioning. It also provides UV protection. Damaged and weak strands are restored, and the finished product is a touchable, healthy-looking, frizz-free finish. Your client can also use it on finished styles as a dry conditioner and on second day hair to protect hair from heat and restore softness before restyling. 

WHAT’S INSIDE

The spray is suitable for all hair types. It doesn’t wet the hair, so styles are left intact, and it won’t leave hair greasy or weighed down. Key ingredients include:

• Bio-Restorative Complex including plant collagen, caffeine, biotin and niacinamide, to repair cuticle damage, fortify, deeply nourish and restore youthfulness while penetrating the root to energize the scalp and rejuvenate hair follicles.
• Brassica Oil Polymer, a botanical, biodegradable polymer that creates a shield around strands to protect from hot tools.
• Coconut Water and Marine Algae Extract which intensely nourish and hydrate damaged strands to help repair and restore hair to vibrant health.
• Macadamia Oil to smooth and condition hair for a silky, frizz-free finish.  

HERE ARE THREE WAYS TO USE GOLD LUST DRY HEAT PROTECTION SPRAY

If you’re already thinking of different ways to use this new formula, you’re not alone. It truly is a unique multi-tasker. Oribe Principal Artist of Global Content, Mandee Tauber, has a few ideas for you:

1. For Fine Hair: “Apply the spray after blow drying hair completely and use before any high level of heat such as a curling iron or flat iron,” she notes. “This product is great for finer textures because it is in aerosol form and feels weightless with a soft touchable finish.”

2. For Second Day Styles: “I tell my clients to use Gold Lust Dry Heat Protection Spray to refresh second day styles when applying heat for an added layer of heat protection,” says Tauber. “I recommend they spray section by section and follow with their flat or curling iron. Then, use the hands to comb through the style and distribute the product. The hair looks and feels hydrated with a soft, touchable finish.”

3. For Highly Textured Hair: “Spray Gold Lust Dry Heat Protection Spray into curly and coily hair after drying as a finisher,” suggests Tauber. “It can be used to give hydration when separating curls and leaves a velvet soft finish.  The spray boosts manageability when finger combing through the hair. Plus, the spray will shield hair from heat when doing those small finishing touches with the curling iron.”

FYI: A FEW TIPS

For the best results, the Oribe team has assembled a few more tips for making the most of your new Gold Lust Dry Heat Protection Spray.

1. Dry hair: This formula is not meant to be used on wet hair.

2. Use as often as needed: Oribe artists recommend using it every time you use thermal tools or need extra conditioning on dry hair.

3. Not limited to thermal styling: Even if you’re not using a styling iron, Gold Lust Dry Heat Protection Spray can be used as a dry conditioner for a frizz free, polished finish without the use of hot tools.

4. Add it to any Gold Lust care and styling routine: This product can be used on dry hair after washing and conditioning with the Gold Lust Repair and Restore Shampoo and Conditioner or the Gold Lust Transformative Masque. You can also use the spray as a finishing spray for softness after styling with Imperial Blowout Transformative Styling Crème. Before restyling or to create a polished finish on next-day hair, you can use it after applying Gold Lust Dry Shampoo on roots.

Ready to add Gold Lust Dry Heat Protection Spray to your salon lineup? Explore this innovative formula.