Farouk Launches New CHI ARC Rotating Curling Iron

By Anne Moratto | 05/29/2013 5:07:00 PM


Farouk Systems, Inc. announces the launch of the new automatic rotating curling iron, the CHI ARC, available June 1, 2013.

Olivia Culpo, Miss Universe 2012

The CHI ARC features  a rotating 1” ceramic barrel that curls hair at the push of a button and a MCH ceramic heater that reaches up to 410 degrees F in 30 seconds, as well as a digital temperature display, right and left control buttons, and a reset button that will bring the clip back to its start position for maximum ease and comfort. The ceramic barrel ensures even heat distribution while eliminating frizz.






Olivia Culpo, Miss Universe 2012, has been selected as the celebrity spokesmodel to support this trendy new tool.

“Hairstylists make it look so easy, and I love it when I can put my hair in their capable hands. But even for me, it’s not always easy to do my own hair, which is why I love the new CHI ARC. It literally curls your hair for you! It is as close as it gets to having your own personal stylist,” says Olivia Culpo, Miss Universe 2012.








Culpo and her red carpet curls take center stage in the new CHI ARC commercials set to air on local NBC networks beginning June 3, 2013 leading up to the Miss USA 2013 pageant on Sunday, June 16.

CHI offers multiple chances to win the new CHI ARC with the ‘Go Curly vs. Go Straight’ Sweepstakes running on facebook.com/CHIHaircare from June 1 – June 26. For more chances to win the new CHI ARC, join the #MissUSA chat with @CHIHaircare during NBC’s live broadcast of Miss USA 2013 on Sunday, June 16.








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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New York  |  June, 17, 2013 at 12:46 AM

When and where can I get this dryer. It is now June 16, 2013 I still can't find it-- not on Amazon or EBay.

June, 17, 2013 at 12:30 PM


Inez Naranjo    
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Chula Vista, Ca  |  June, 17, 2013 at 09:56 PM

where can I buy the Cha ARC rotating curling iron.

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Penticton B.C. Canada  |  June, 19, 2013 at 08:33 PM

I want one...how do I get it?

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October, 04, 2013 at 09:12 PM

on ebay Farouk chi arc

Cheryl Walter    
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June, 08, 2014 at 09:01 PM

What is the price on the Chi Arc?

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