mydentity

This Season’s Hottest Hair Color Is Cherry Cola

Guy Tang gives us the lowdown on one of his favorite winter hair colors, including how to achieve it with #Mydentity and home maintenance tips for your clients.

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Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

Guy Tang’s Winter Color Trends: How to Achieve with #mydentity

Want to create rich and vibrant color like Guy Tang? The talented stylist and social media icon gives you all the tools and formulas to achieve gorgeous winter hair with his #mydentity color line.

It's Here: Guy Tang #Striptease Conditioning Direct Dye Remover

It's the launch you've all been waiting for! Remove faded red, blue, green, purple and more to always leave your client's hair with a clean slate.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

Guy Tang Color Collab: Lavender Lob and Tiger Stripes

Two artists found each other on social media...and here's what happened.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Chocolate Rose Color is a Creative Take on Brown

Josh Boynton says that rose undertones, for both gold and brown bases are flattering for just about any skin tone. Here he shares details for a recent makeover with a lovely rose brown result.

Guy Tang Launches Three New Products for Spring

If you love the images of his silky, glowing haircolor, here's how Guy Tang finishes the hair to create those shining moments.

Artist To Artist: Creative Freedom at its Best

This client, an artist, allows her colorist total creative freedom with her hair color. "It's when I have client's like this I feel I do my best work," says Josh Boynton.

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