Zotos Professional is celebrating stylists and self-stylists/clients as "Hair Creators" with its very first “My Hair Game” campaign. Launched on July 12, 2021, which Zotos proclaimed National Hair Creator Day, the campaign runs through September 30, 2021, and invites people who enjoy expressing themselves creatively through their hair to “put their hair in the game” and share their best looks in selfies or videos with the tag #MyHairGame on Zotos Professional’s dedicated landing page or Instagram page. For every submission, the brand will donate $100 (up to $25k) to Art Feeds, which helps foster the creativity of future Hair Creators.
Developed in partnership with global brand experience agencies Sense and SocialQ, the program is getting noticed through a partnership with 14 influencers who will share their own hair creations, including Olyasha (@notbasicblonde), Rachel Pitzel (@xo.rachelpitzel) and Dani DMC (@itsdanidmc).
More About Art Feeds
Art Feeds equips schools and children’s organizations with resources to create spaces where children’s creativity and expression thrive. Each $100 donation covers the cost of 10 art packs full of creative supplies.
“We chose to partner with Art Feeds because we believe art education is so important for children, especially in light of the difficult year they’ve been through,” says Michelle Ryan, VP of Marketing at Zotos Professional. “The organization supports the idea of self-care through creative expression, which is what we want to help our Hair Creators achieve as well.”
Sarah Priestman, President, Sense, adds, “The idea of brand experience has evolved considerably over the past year. Like so many other experiential agencies, we at Sense have been at the forefront of the digital and experience shift. Given the climate, ZP instinctively chose to adopt a fully digital media experience for this new campaign. With our partners Social Q, we are excited to bring this to life and help the brand highlight the creativity of Hair Creators while supporting artistic youths.”
For reprint and licensing requests for this article, Click here.