Sam Villa Ambassador Teresa Romerohas beenpromoted to Artistic Director for the brand. Romero is a salon artistic/education director and three-time NAHA Finalist for Team of the Year with Jose Luis Salon (including 2021) and an Alternative Hair Show Finalist this year. Her experience and expertise in photo/video shoots and talent for identifying trends makes her a perfect fit for the brand.

“Teresa was Co-Creative Director at our 2021 'Lived in Precision' photo/video shoot at Avenue Five Institute in Austin, and I saw firsthand the caliber of her talent, as well as her passion for collaborating with other artists," says Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken

“Working with Sam creating beautiful timeless imagery, collaborating with talented artists, and contributing to such inspirational education means everything to me," says Romero. "I’m excited to be joining Sam Villa as Artistic Director and look forward to creating more magic with this amazing team."

Romero is Sassoon-trained and has worked alongside and studied with top industry artists, such as Sam Villa, Chris Baran, Ruth Roche, Stephen Moody, Beth Minardi, The Doves, Tina Anderson, and Sally Rogerson, to name a few. She is a master colorist, platform artist, educator, and hair/makeup session stylist for print/digital media, runway and film. Her passion for the beauty industry comes from her artistic drive, and her work ranges from casual natural to the avant-garde. Her specialized approach and elevated skill set are regularly requested by photographers, designers, models and celebrities.

Romero will work closely with Villa and the Marketing/Education team to evolve the brand’s visual expression and artistic direction to new levels of inspiration and education.