National CROWN Day is the commemoration of the inaugural signing of the first CROWN Act legislation in the United States in 2019 to "Create a Respectful and Open World for Natural Hair." Presented by Dove and the CROWN Coalition, National CROWN Day is back for its third year with a week-long celebration leading up to the signature star-studded CROWN Awards on Sunday, July 3, 2022.
About The CROWN Coalition
The CROWN Act legislation addresses unfair grooming policies that have a disparate impact on the Black community and has drawn attention to racial discrimination taking place within workplaces and public charter schools. The CROWN Coalition is the official national supporter of the CROWN Act movement, an alliance founded by Dove, National Urban League, Western Center on Law & Poverty and Color Of Change, along with 90+ CROWN Act supporting organizations.
“We are excited to be back in New Orleans this year to celebrate National CROWN Day,” stated Esi Eggleston Bracey, CEO of Unilever North America Personal Care and President of Unilever USA. “The CROWN Act is a movement with legislation against hair discrimination now in 16 states! We have a lot to celebrate and still much more to do to get the CROWN Act passed federally in each and every state. Dove stands for beauty inclusivity, and we will continue to galvanize the community to help pass The CROWN Act to eliminate hair discrimination nationwide.”
2022 National CROWN Day Schedule
This year, National CROWN Day is being expanded to a week-long celebration starting June 26th during the 2022 BET Awards and continuing with daily CROWN conversations as we lead up to the 3rd National CROWN Day and the 2nd annual CROWN Awards.
Sunday, June 26: The BET Awards will spotlight The CROWN Act with a special in-show moment.
June 27 – July 1: CROWN Conversations across social platforms will spotlight all things CROWN and hair, with daily social video content with leaders from the CROWN movement, activists and more. Get ready to be inspired!
July 1 – July 3: ESSENCE Festival of Culture at the Ernest N. Morial Convention Center including a “Beauty Carnival” immersion and panel discussions.
Sunday, July 3: National CROWN Day! CROWN Awards presented by Dove from 12:00 to 2:30pm/CT | The CROWN Awards will be the biggest moment of CROWN weekend! Categories range from music and entertainment to business and advocacy to legends who have changed the course of history.
Tuesday, July 5: CROWN SWIM for Kids (Gonzalez, LA) | In 2021, Dove expanded its focus to include ending hair discrimination in the workplace, schools, and pools. Dove is partnering with TankProof, a nonprofit that gives youth and underserved community free swim lessons.
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