Sweis Inc. Professional Salon & Spa Products Distributor hosted an event at the Federal Bar in Long Beach with Leen and Bertus, dubbed the scumbag gentleman barbers of Rotterdam. The two Schorem Barbers opened an old school barber shop in February 2011 and, a year later, created Reuzel: a product line of pomades, beard products, shampoos, conditioners and tonics. Now, with over a million fans and a seven hour wait time in their shop, Leen and Bertus visited the West Coast with the first stop on their 17-day tour to show salon professionals how to recreate their famous pompadours and flattops.
In a packed room of 275 stylists, Leen and Bertus entertained the crowd with stories while they cut and styled four models with Pompadours, including a Flattop Pompadour and a Junior Pompadour on the youngest model, using their signature Reuzel styling pomades. Leen shared that he and Bertus created Reuzel out of pure necessity. They ran into problems when recommending products that would suddenly be backordered for 6 months. The product needed to perform and be available for their loyal customers.
“According to Statistic Brain, there are 440,000 barbers in the United States in 2016. With this growing revival of the old school barbering sensation, the Reuzel line is well-positioned to meet the specific needs of stylists who want high-performance products for their barbering clientele,” explains Karl Sweis, president of Sweis Inc. Professional Beauty Distributor. “The Sweis team was excited to invite our Southern California salons to this exclusive event, which quickly sold out.
For more information on upcoming Sweis Academy educational opportunities visit www.sweisinc.com.